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Trusted member data starts with trusted preferences

Health insurers are connecting more member data than ever, but the preferences, permissions, and consent that govern its use are often spread across disconnected systems. That creates compliance risk and makes it harder to consistently honor every member’s choices.

Syrenis gives enterprise health insurers a single, trusted source of truth for member permissions and communication preferences, supporting compliant data governance, better member experiences, and confidence in every interaction.

What's changing in health insurance?

The CMS Final Rule is changing how member data is governed.

As member data becomes more connected, health insurers need a consistent way to manage permissions, communication preferences, and consent.

For marketing teams, fragmented preference data leads to inconsistent communications, lower engagement, and wasted campaign spend.

For compliance teams, it makes policy enforcement, audit readiness, and regulatory reporting more challenging.

A single, trusted source of truth for member permissions and preferences helps insurers support compliance, improve member experiences, and prepare for AI-powered services.

Case Study

See how a major health insurer unified consent and preference management to eliminate data silos, strengthen regulatory compliance, and deliver more personalized, compliant member communications.

Why Acting Now Matters

Prepare for Evolving CMS Interoperability Requirements

Reduce Compliance and Operational Risk

Improve Member Trust and Engagement

Trusted By

Recognized by Gartner®

As healthcare organizations accelerate digital transformation and AI adoption, trusted data governance is becoming a strategic priority.

In the 2026 Gartner® Hype Cycle™ for Healthcare Providers, preference and consent management is recognized as a key capability for governing personal data.

While the report focuses on healthcare providers, the same challenges apply to health insurers. Organizations need confidence that permissions, preferences, and consent are accurate, auditable, and consistently enforced.

Download the latest Gartner report to learn more about the technologies shaping the future of healthcare data governance.

Download the Hype Cycle

Discover What's Possible

Every preference collected is an opportunity to build trust. Our team can show you how organizations use Syrenis to:

– Increase confidence in customer data

– Deliver more relevant communications

– Reduce compliance risk

– Connect preferences across every system

– Give customers greater control over their choices

Fill out the form and let’s explore what’s possible for your organization.