What Does Consent and Preference Management Look Like in Travel?
Travelers often engage with brands across multiple bookings, destinations, loyalty programs, digital channels, and service interactions. That means consent and preference data can become distributed across reservation systems, customer profiles, mobile applications, marketing platforms, contact centers, and partner ecosystems.
Customer choices must be captured accurately, connected to the correct individual, and propagated across the systems that rely on them. That makes it essential for travel organizations to adopt operating models that support governance, auditability, and consistent execution across complex customer journeys.