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Link Consent to Known Identities With Greater Accuracy
Associate consent with verified users through identity-based consent management, helping teams create a more reliable foundation for compliant data use.
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Build a Clearer Picture of Who Consent Belongs to
Move beyond browser-level records alone. Link consent to known identities so privacy teams can manage permissions more accurately across customer records, systems and interactions.
More Accurate Records
Connect consent to the right person rather than relying solely on device or session-level signals.
Better Data Use
Support more reliable application of consent across customer records, channels and operational systems.
Stronger Accountability
Maintain a clearer audit trail showing how consent is associated with known identities over time.
Recognized by Gartner® as a Consent Management leader
Recognized by leading analysts such as Gartner® and KuppingerCole, Syrenis is the highest-performing Consent Management Platform on the market in terms of configurability, flexibility and speed.
’Fully customizable, Syrenis has developed a deep and rich feature set across all four service categories, especially where integration is concerned, equally handling data from legacy systems through data loader functions and complex CRM APIs.’’
Identity Consent Features
Identity Linking
Associate consent with known users to create a more dependable record of permissions across profiles and systems.
Profile Accuracy
Improve the quality of consent records by connecting permissions to verified identities, not only anonymous browser activity – supporting consent identity resolution across customer records.
Audit Clarity
Maintain clearer visibility into how consent is captured, linked and applied throughout the identity lifecycle.
System Alignment
Support more consistent data use across customer systems by grounding consent in stronger identity-level records.
350+ Integrations
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Preference Management
Give customers control over how their data is used and build trust through every interaction. Centralize preferences, enable seamless updates across channels, and build richer, consented customer profiles over time.
Risk & Policy
Stay ahead of evolving regulations with centralized control over policies, notices, and data subject rights. Identify risk, respond faster, and maintain full auditability across jurisdictions.
Drive Growth With Compliance
Syrenis gives privacy leaders the control and visibility to manage consent across complex, global environments. With modern privacy UX at its core, it unifies systems, applies preferences in real time, and turns compliance into a revenue enabler.
Enterprise Scale
Designed for global demand, our platform delivers fast, reliable performance across regions and high-volume environments. Maintain consistent consent and preference management at scale, without compromise.
Implementing Syrenis has enabled us to deliver tailored and specific content, ensuring that our clients only receive the right information based on their requirements. We have a complicated set of preference channels, which Syrenis streamlines to improve the customer experience.
Head of Compliance
Lexis Nexis
Global Compliance
Manage evolving privacy regulations with confidence. Apply the right policies based on location, ensure accurate consent capture, and maintain a clear, immutable, auditable view of compliance across frameworks such as CCPA and GDPR.
Implementing Syrenis has been a game-changer for us. The platform’s flexibility and advanced capabilities have ensured our global regulatory compliance across all channels and sites. Syrenis has truly transformed our approach to cookie management and privacy compliance.
Service Delivery Manager
Media
Real-time orchestration
Keep systems and teams aligned with real-time updates across your entire ecosystem. As preferences change, they’re applied instantly, ensuring consistent, compliant data usage across every channel.
The capabilities of Syrenis are unmatched: its flexibility, scalability, and granularity are unique. I’m confident that this technology solves both our current challenges and into the next 5 years and beyond. This is an important step forward in managing our complex relationships compliantly.
Head of Technical Privacy & Governance
Retail
Frequently Asked Questions
What is identity-based consent?
Identity-based consent management links consent to a known individual rather than a device or session, improving accuracy and consistency across systems.
How do you link consent to a known user?
Consent is connected to identifiers such as email, login or customer ID, allowing it to be applied across systems and interactions.
What happens when a user transitions from anonymous to known?
Anonymous consent can be merged into a known profile once the user is identified, ensuring continuity and preserving consent history.
Can consent be merged across profiles?
Yes. Consent identity resolution allows organizations to consolidate records and maintain a single, accurate view of permissions.
How do you manage multiple identities per user?
Systems can support multiple personas or identifiers, ensuring consent is applied correctly across different contexts.
Is identity resolution compliant with privacy laws?
Yes, provided it is transparent, secure and aligned with regulations such as GDPR, with clear audit trails and lawful data use.
How do you avoid duplicate consent records?
By linking consent to a unified identity, systems can prevent duplication and maintain a single source of truth.
What systems are used for identity resolution?
The best identity resolution platforms can integrate with CRMs, CDPs and identity services to unify profiles and apply consent consistently.
Can identity consent be used for personalization?
Yes, when aligned with consent and preferences, identity-based consent supports more relevant and compliant personalization.
How is identity data secured?
Identity data is protected through encryption, access controls and governance frameworks to ensure privacy and compliance.
Still have questions? Contact our compliance experts.
Ready to see Syrenis in action?
Book a demo to see how Syrenis can help you achieve compliance and centralize consent management.