Turn Preference Data Into Clearer Insight
Gain visibility into how preferences are captured, updated and applied, helping teams make better decisions and improve consistency across customer interactions through consent and preference analytics.
Understand How Preferences Are Performing
Go further than static records. Analyze preference activity across channels and systems to identify patterns, support reporting and improve how customer choices are respected.
See What Is Changing
Track how preferences shift over time and understand where customer choices are being updated most often.
Spot Patterns Faster
Identify trends across channels, teams and audiences to improve governance and refine how preferences are captured.
Support Better Decisions
Use clearer reporting and data visibility to strengthen operational oversight and guide future optimization.
Recognized by Gartner® as a Consent Management leader
Recognized by leading analysts such as Gartner® and KuppingerCole, Syrenis is the highest-performing Consent Management Platform on the market in terms of configurability, flexibility and speed.
’Fully customizable, Syrenis has developed a deep and rich feature set across all four service categories, especially where integration is concerned, equally handling data from legacy systems through data loader functions and complex CRM APIs.’’
Analytics Features
Live Dashboards
View preference activity in real time through dashboards that make trends, updates and performance easier to understand.
Reporting Tools
Generate reports for internal stakeholders, audits and operational reviews, using clear records of how preferences are managed.
Trend Analysis
Surface patterns in customer choices and channel activity, helping teams improve journeys and strengthen governance.
Data Exports
Export analytics data for further analysis, reporting or integration into wider business intelligence and compliance workflows.
350+ Integrations
Enhance Your Analytics Strategy Further
Consent Management
Create a single source of truth for consent across systems, jurisdictions and customer touchpoints, supporting compliant data use at scale.
Data Management & Integration
Connect preference data across platforms and workflows, so every system can act on the same accurate, up-to-date customer information.
Insights & Customer Stories
Stay across the latest privacy regulations, consent management strategies, and product updates from the Syrenis team.
Frequently Asked Questions
What analytics are available in the platform?
The platform provides consent analytics and preference analytics to help organizations understand how choices are captured, updated and applied across channels and systems.
How do you track consent rates?
Consent rates are tracked by recording how many users opt in, opt out or customize their choices across digital experiences, giving teams a clearer view of performance.
Can you measure opt-in performance?
Yes. Consent analytics can help measure opt-in performance across banners, journeys, pages or channels, supporting ongoing optimization.
How do analytics support optimization?
Analytics help teams identify trends, friction points and behavioral patterns so they can improve experiences, strengthen governance and refine how preferences are captured.
Can reports be customized?
Yes. Reports can typically be configured around the metrics, teams or compliance requirements most relevant to the organization.
How do you track user behavior compliantly?
User behavior data privacy depends on capturing and applying the right permissions first, then analyzing behavior only within the boundaries of valid consent and policy.
What dashboards are available?
Dashboards can provide visibility into consent activity, preference changes, opt-in trends, request volumes and other operational metrics relevant to privacy teams.
Can data be exported?
Yes. Analytics data can be exported for deeper analysis, reporting or integration into wider business intelligence workflows.
How does analytics support decision-making?
Analytics supports decision-making by giving teams clearer visibility into what is happening across privacy operations, helping them identify priorities and improve performance.
Can analytics integrate with BI tools?
Yes. Analytics outputs can often be connected to wider BI environments so teams can analyze privacy data alongside other operational and commercial metrics.
Still have questions? Contact our compliance experts.
Ready to see Syrenis in action?
Book a demo to see how Syrenis can help you achieve compliance and centralize consent management.