Adam Binks, CEO, Syrenis
This week, Syrenis was named a Niche Player in the 2026 Gartner® Magic Quadrant™ for Privacy UX. It is the first Magic Quadrant Gartner has published for this market, and we are glad to be part of it.
I want to talk about the word “Niche,” because we think it describes a choice we made a long time ago.
We Picked One Hard Problem
There are two ways to build a privacy company. You can try to cover every box on the privacy checklist, or you can pick the hardest problem and go as deep as it takes to solve it properly.
We picked consent and preference management. In our experience, it is the part of privacy that customers actually feel. Every opt-in, every channel choice, every “not now” has to be captured accurately, respected everywhere, and provable later. For a global enterprise with many brands, regions and systems, that is a serious engineering and operational challenge.
From the Gartner report: “Central to most privacy laws are people, and their clarity and control over their personal data.”
What Depth Looks Like in Practice
For our customers, depth means:
- Granularity that matches the business. Preference structures that reflect how a company really operates, across brands, business units and jurisdictions.
- One source of truth. Consent captured once and kept in sync across CRM, marketing, data and service systems.
- Built around consent. Tracker consent and subject rights requests in the Syrenis Platform share the same consent core, rather than living as separate products in a broad suite.
What Depth Means For Marketing
In my conversations with CMOs, the same question keeps coming up: can we use this data, and for what? When consent lives in a dozen systems, nobody is fully sure. Campaigns stall, audiences shrink to whatever feels safe, and every new channel triggers another review.
Depth fixes that. When every consent and preference is recorded by purpose, channel and brand, and kept in sync everywhere campaigns are built, marketing teams stop guessing. They know what they can use, for what purpose, and they can prove it.
Why Focus Matters Now
Consent and preference management is no longer a side project. According to Gartner, “CPM accounted for 31% of privacy software spending in 2024 and is forecast to grow at over 20% CAGR through 2029, from $0.7 billion to $1.6 billion over the same time period.”
We believe that as investment grows, buyers will look harder at depth: how granular the model is, how reliably choices flow to every system, and how well the platform fits complex organizations.
What Comes Next
We are continuing to invest where our customers need us most, and our Atlanta office is accelerating our growth in the US.
We will keep doing what we have always done: going deeper on consent and preference management, not wider.
Read a complimentary copy of the Gartner® Magic Quadrant™ for Privacy UX, or if you want to see what depth looks like for your organization, book a demo.
Legal Lines
Gartner, Magic Quadrant for Privacy UX, Shadrock Roberts, Stefan Dumitrescu, Bernard Woo, 6 October 2026.
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