The benefits of using consent management tools
Posted: May 5, 2023
Consent management is an important component of any organization’s data privacy and protection framework. It helps organizations to protect the privacy of their customers while ensuring they are in compliance with applicable laws and regulations. In practical terms, consent management involves obtaining explicit permission from people before collecting or processing their personal information.
Modern marketing teams are increasingly relying on consent management tools to ensure their marketing activities comply with current data privacy legislation.
Consent management tools are an important part of creating a comprehensive online presence and protecting customer data in the digital age. Here are 3 reasons why data-driven marketing teams use consent management tools:
1. Obtaining informed consent from customers
Consent management tools help organizations collect customer information and obtain explicit, informed consent from them for processing that data. This ensures compliance with global data privacy regulations such as the GDPR or CCPA.
2. Processing and tracking consent
A good quality consent management tool provides marketers with an organized way of collecting, storing and managing user-consent records throughout the customer journey. This helps teams track and maintain compliance with data privacy regulations.
3. Easily revoking and updating consent
It is important for organizations to provide customers the ability to easily update or revoke their consent if they wish. Consent management tools facilitate this process, making it easier for organizations to quickly respond to customer requests and stay compliant with data privacy regulations.
By using consent management tools, marketing teams ensure that their activities meet global standards of data protection while still providing customers with a great experience. This helps create a culture of trust between an organization and its customers, which is essential for creating long-term relationships in today’s digital world.
What is a CMP and is Cassie the right Consent Management tool for you?
A Consent and Preference Management platform (CMP) is a software solution that helps businesses collect and manage personal information and consents in line with data protection laws and regulations such as GDPR and CCPA.
CMPs are designed to integrate with all sales and marketing platforms, they enable businesses to gain insight into the personal data lifecycle from the moment of opt-in to the moment of data removal, enabling them to track, monitor, and respond to data subjects’ requests and consent preferences.
Gartner, a leading technological research and consulting firm that conducts research on the technologies that drive business growth, reported in their 2022 Marketing Technology survey that “70% of respondents said they have deployed a CPMP (consent management platform) and 12% are in the process of deploying”.
Cassie is the CMP that powers sustainable, compliant revenue growth by building stronger customer relationships through the respect of individual choices.
During the last decade, Cassie has enabled renowned global brands to both abide by data privacy regulations and boost conversions. Cassie works with retail, media, healthcare, automotive and financial businesses to improve their targeting efforts and ROI by using granular preference management across all of their channels for maximum impact. Cassie’s approach will enable companies to deliver engaging experiences that drive results.
Gain trust, personalize experiences, and ensure compliance with ease. Cassie is an advanced Consent Management Platform that empowers organizations to respect user preferences, build lasting relationships, and stay ahead of evolving privacy regulations.
Cassie gives businesses a prime opportunity to focus on building customer trust and achieve the following goals:
- Ensure data privacy compliance
- Improve marketing efficiency by only sending the communication most likely to succeed
- Enable the most effective personalization for stand-out experiences
- Put the customer firmly in control of how the brand communicates with them
- Increase marketing ROI
- Create brand trust and credibility
Need to get a better understanding of Consent Management?
Our guide explains why privacy and data protection are critical for consumers and businesses. Evolving technology increases expectations for personal data usage and consent complexities. Ensure compliance with global privacy laws and provide user control and transparency by investing in Consent Management. Discover more about:
- Consent and Preference Management Platforms
- Consent Management versus cookie management
- Who the main stakeholders are when it comes to consent
