In the data privacy and protection landscape, organizations face increasing pressure to comply with various global data regulations while ensuring they can still utilize customer data for business purposes. Consent and Preference Management Platforms (CPMPs) have emerged as a crucial solution in this challenging environment.
Cassie has gained significant recognition by being mentioned in eight Gartner Hype Cycles, cementing its position as a leading CPMP provider. This blog explores the significance of Cassie’s presence in these guides and why businesses are turning to CPMPs like Cassie to navigate the complex world of data privacy.
Understanding Consent and Preference Management Platforms
As defined within the Hype Cycles, Consent and Preference Management Platforms are specialized tools designed to consolidate end-user choices concerning handling their personal data. These platforms synchronize choices across various data siloes, both on-premises and in the cloud, allowing digital visitors to determine and adjust how much of their data is exposed, to whom, and for what purposes. The primary goal is to extend visibility and control to users while enabling marketers to respect customers’ choices with minimal manual overhead.
The importance of CPMPs
As data protection regulations expand worldwide, businesses must adapt quickly to comply with these ever-changing laws, such as GDPR, CCPA, CPRA, and CPA. CPMPs empower organizations to demonstrate their commitment to privacy, comply with new regulations, and build trust with their customers and stakeholders. You can read more about how you can do this here.
Cassie’s presence in Gartner Hype Cycles
Cassie’s inclusion in eight Gartner Hype Cycles shows our significance and impact in the CPMP market. These reports are reputable sources for businesses seeking innovative technologies and solutions to address emerging challenges. The Hype Cycles featuring Cassie are as follows:
- Hype Cycle for Digital Government Services, 2023
- Hype Cycle for Legal and Compliance Technologies, 2023
- Hype Cycle for Digital Commerce, 2023
- Hype Cycle for Life Science Commercial Operations, 2023
- Hype Cycle for Digital Advertising, 2023
- Hype Cycle for Digital Marketing, 2023
- Hype Cycle for Human Services in Government, 2023
- Hype Cycle for Life Science Commercial Operations, 2023
Business impact and key drivers
The presence of Cassie in these guides highlights the critical drivers that influence the adoption of CPMPs:
- New laws and legislation variations: With new consumer privacy laws worldwide, organizations need CPMPs to stay compliant and manage consent choices effectively across different jurisdictions. Cassie guarantees to collect and manage personal information while matching the data protection laws.
- Reliance on first-party data: As the shift toward first-party data intensifies, businesses must navigate complex data structures. Cassie’s core capabilities streamline this process, especially in regions where implicit consent is still allowed.
- Consumer expectations: Consumers now demand control over their personal data and transparency from organizations. Cassie’s user-friendly design solutions enhance the overall user experience and empower customers with data control.
Obstacles and user recommendations
Despite the undeniable benefits of CPMPs, businesses may encounter challenges in their implementation. To make the most of Cassie and other CPMPs, it is crucial to address these obstacles:
- Ever-changing global laws and best practices: Organizations must adapt to varying data privacy legislations, and CPMPs can help, but they may not entirely simplify the complexity of managing databases. Cassie manages over 1.2 billion customer records organizations handling high-volume, complex data worldwide, and helps to support compliance wherever your customers are.
- Lack of UX design support: Striking a balance between privacy choices and user experience requires collaborative efforts and careful consideration of design elements. With Cassie, we believe that consent can improve user experience and help organizations to earn trust and deliver relevant content your users really want. Our solution is flexible over styling, allowing unlimited banner configurations and custom CSS, so organizations can use their brand, not ours.
- Complex technology architectures: Adopters of CPMPs review their existing systems and technologies to enable smooth integration. Cassie has over 350 API endpoints that are readily available, secure and scalable, enabling businesses to centralize data siloes into one single source of data truth.
Cassie’s recognition in multiple Gartner Hype Cycles showcases its effectiveness as a Consent and Preference Management Platform. As data privacy regulations continue to evolve, businesses must prioritize compliance while respecting user preferences. Cassie’s robust features and user-centric design make it a top choice for organizations seeking a reliable solution to navigate the complexities of data privacy and demonstrate their commitment to user privacy and data protection.
Recognized by Gartner as a Privacy and Consent Management leader
Download the exclusive Gartner Market Guide for Consent and Preference Management, typically reserved for Gartner clients. However, we are delighted to provide complimentary access to this valuable resource for a limited time.