Platform

Follow-Me Cross Device consent

‘Ask me once, don’t ask me again!’

Cassie connects consent of known users across every digital touchpoint to enable brands to replicate and honor preferences across multiple devices, ensuring compliance with Opt-Out Preference signals (like GPC).

Improve the user experience

Reduces consent fatigue through limiting the display of unnecessary cookie banners

Ensure global compliance

Comply with varying legislation through geographical ruling (e.g. honoring GPC signals)

Collect more accurate data

Utilize all information gathered even when users switch devices to improve personalization and conversions