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Unify consent data into a centralized source of truth

Cassie’s API-centric approach means you can connect to any 3rd party platform for one central source of truth, delivering unified data visibility, enhanced customer experiences and aligned communications that go beyond compliance.

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Speed up your data communication with Cassie’s API suite

Cassie can connect to what you need: with over 350 API endpoints that are readily available, secure and scalable.

Cassie’s API suite features:

Complete trust in your data

Whether you are transferring data via Cassie’s Export Module, the Connector Service or via its APIs, all interactions with your data are fully auditable

Save time with automation

Cassie saves teams from manual downloads or manual push-throughs of data that are vulnerable to error and delay

Operate at high speed

Any changes to data in any of your systems are communicated in near real time across multiple sources

Better visibility, unparalleled reporting

Cassie’s API integration allows you end-to-end visibility of all systems and processes for improved communication and reporting

Fully compatible with your existing MarTech systems

Both our API suite and Connector Service offer multiple ways to use the data that is stored in Cassie.

Together they facilitate two-way integration with any third party and proprietary systems using RESTful APIs.

Discover some of the most popular systems we can integrate with here.

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Proven, scalable and fully auditable

Whether you are creating consent preferences or building your own self-service portal, there will be an API to help you.

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Cassie audits everything. Your data is never changed but overlayed with new data: This means that you have an accurate and comprehensive record of any actions your customers take.

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We use autoscaling in every tier of the Cassie architecture; from the serverless data tiers, through the API logic tier and up to the client-facing services.

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“We had a challenging requirement to integrate data between several third-party solutions. Cassie’s API suite allowed us to streamline the process, meaning our teams could focus on more important tasks while still ensuring efficient and accurate data transfer. We’ve been able to significantly reduce manual errors and improve data accuracy.”

Digital Project Manager Media Provider client
cassie api datasheet

Learn about Cassie’s extensive catalog of API endpoints

Cassie has an extensive catalog of API endpoints accessible by 3 Master processes; Authentication, Update and Lookup. All endpoints can be accessed via these master processes and critically, they can be tailored using configuration rather than code. This drives flexibility and speed to market.

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API FAQs

  • What specific third-party platforms can Cassie connect to via API?
    • Cassie currently has over 350+ pre-built API endpoints allowing connections to all of the most popular business tech stack systems. This includes CRMs like Salesforce and Dynamics, as well as marketing and automation platforms like Mailchimp and HubSpot. In addition to these, Cassie can also connect to multiple e-commerce based systems such as WooCommerce, Shopify and BigCommerce, alongside server-based platforms including SAP, AWS and Azure.
  • How does Cassie ensure the security of data transfers through its application programming interface?
    • Cassie is SOC 2 accredited to ensure your sensitive data is always handled responsibly and enable comprehensive data governance at every touchpoint.
  • Can Cassie’s API Suite be customized to fit the specific needs of a business?
    • The Cassie API is highly robust, with References available to provide a comprehensive API for our transactional (TAPI) and system (SAPI) APIs, enabling you to explore, understand and interact with the Cassie API. The Cassie API is organized around REST. Our API has predictable resource-oriented URLs, accepts form-encoded request bodies, returns JSON encoded responses, and uses standard HTTP response codes, authentication, and verbs. You can use the Cassie API in both Live & UAT modes, which allows you to test without affecting your live data.