By industry
Medical Technology
Cassie centralizes consent collected by medical technologies and in vitro diagnostics. By connecting data across third-party platforms and providers, MedTech providers can optimize communications and ensure global compliance with legislation like HIPAA and CCPA.
Capture consent across devices, providers and systems
With the convergence of MedTech, providers and pharma, healthcare organizations have the unique opportunity to improve patient outcomes like never before.
However, challenges arise for the medical technology sector during this period of growth and change, with new regulations, M&A and rapidly evolving tech advancements.
Data interoperability lies at the heart of driving innovation forward for medical devices, providing the ability to deliver more personal and complex care – but it’s tangled within a complex regulatory landscape and increasing patient privacy awareness.
Cassie is a consent management platform designed to centralize the data collected across medical tech, enabling organizations to capture and honor consent across every touchpoint to unlock the potential it holds.
Cassie helps MedTech organizations:
Comply with global privacy legislation
Achieve compliance with any regulation, in any language through complete configurability to meet different requirements of legislations like HIPAA, CCPA and GDPR
Optimize cookie banners
Manage high-volume consents in a centralized repository, encourage opt-ins and decrease opt-outs via user-friendly cookie widgets across devices flexible to meet branding, multi-lingual requirements
Centralize consent across systems
Securely connect to any 3rd party platform for unified data visibility across your tech stack like EHRs, MDMs, QHINs, marketing automation and CRM systems to form one central view of consent for every patient
Deliver contextual user experiences
Understand exactly what communications your partners, providers and patients want to receive and what data they want to share with who via granular preference management and extended meta data across multiple profiles
Streamline service responses
Use the admin portal to manually manage consent, for example offline to online digitization of consent, alongside the self-service customer portal to drive efficiencies
Ensure data consistency
Cassie uses advanced Matching and Grouping technology to identify patients across devices and attach relationships to data subjects i.e. patient and carer, enriching data across 3rd party systems
Unlock continuous consent across the care continuum
As a person moves through the care continuum, from anonymous, to patient, to advocate, Cassie can solve data usage, privacy permissions, restrictions and permissions across the entire patient journey.
- Capture anonymous data to drive awareness around preventative care and healthy living
- Collect customer preferences to send relevant, personalized communications on their terms
- Connect consent across the organization, third-party platforms and channels
- Create a single source of truth
- Compliance by default
The ultimate HIPAA compliance checklist
Download our HIPAA compliance checklist to make sure you’re safeguarding healthcare data while staying compliant with regulations. To guide healthcare organizations seeking to navigate HIPAA, this checklist walks through:
- 5 key HIPAA violations to avoid
- Examples of regulatory fines
- Essential terminology you need to know
- 8 steps to achieve HIPAA compliance
Build a centralized source of truth with Cassie
We know medical technology organizations rely on countless systems to deliver optimized care solutions, from the EHR, CRMs and CMS to marketing automation and master data management tools, as well as third-party vendors across the provider networks.
Cassie is the connecting link between all of your platforms and can enable interoperability. Through out-of-the-box integrations and APIs, Cassie will update all consent data in real-time, whether they’re offline-to-online updates or medical vs. commercial consent values.
You can utilize and share data with confidence, knowing your end user’s preferences are honored across your entire ecosystem.
