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Reports

• 2024 Gartner Hype Cycle for Banking Customer Experience
• 2024 Gartner Hype Cycle for Digital Advertising
• 2024 Gartner Hype Cycle for Digital Government Services
• 2024 Gartner Hype Cycle for Healthcare Providers
• 2024 Gartner Hype Cycle for Human Services in Government
• 2024 Gartner Hype Cycle for Legal, Risk, Compliance and Audit Technologies
• 2024 Gartner Hype Cycle for Life Science Commercial Operations
• 2024 Gartner Hype Cycle for Local Government
• 2025 Gartner Hype Cycle for Banking Customer Experience
• 2025 Gartner Hype Cycle for Digital Advertising
• 2025 Gartner Hype Cycle for Digital Marketing
• 2025 Gartner Hype Cycle for Government Services
• 2025 Gartner Hype Cycle for Healthcare Providers
• 2025 Gartner Hype Cycle for Local Government
• 2025 Gartner Hype Cycle for Privacy
• Data myths and misconceptions research report
• Gartner Hype Cycle for Digital Marketing
• Gartner report: Top business trends impacting Higher Education in 2022
• Gartner® Hype Cycle for Privacy 2024
• Gartner® Market Guide for Consent and Preference Management for Marketers
• Gartner® Market Guide for Consent Management
• Gartner® report: Add Privacy to Improve the Flavor of Your Digital CX
• Gartner® report: Hype Cycle™ for Digital Marketing 2022
• Gartner® Top Automotive Trends for 2023
• Gartner®: Top Trends in Privacy Driving your Business through 2024
• Global Consent Management Market Analysis to 2030
• KuppingerCole Privacy and Consent Management Report 2022
• Orbis Research – Global consent management platform market research report
• Prescribing privacy: Patient health data research report
• Privacy at the polls: US 2024 election report
• Privacy beyond borders research report
• Privacy pain points for marketers research report
• Quadrant Knowledge Solutions “SPARK Matrix: Privacy Management Software, 2022”
• Report: KuppingerCole Privacy and Consent Management Report 2020
• Smart cars, smarter consent research report
• The AI trade off: US research report
• Top Technology Trends in Higher Education for 2024

Guides

• 10 reasons to use Cassie’s Identity Service: Tackling privacy browser settings
• 6 questions to ask before implementing a CPM
• A buyers guide to Consent Management Platforms
• A CIO’s guide to consent and preferences
• A comprehensive guide to privacy law in Canada
• A guide to centralized consent in clinical development
• A guide to managing US state-by-state privacy regulations
• A guide to OOPS
• A privacy professionals AI checklist
• An implementation guide to consent and preferences
• Beyond the basics: What DSARs require in 2025
• Build or buy: Consent and Preference Management Platforms
• Cassie Identity Service Privacy Calculator
• Cheat sheet: 5 advanced consent management tactics
• Checklist: First 3 months as a Data Protection Officer
• Children’s privacy: A guide to online age verification and parental consent
• Connected Vehicle Data Privacy Essentials: A Guide to Consent and Preference Management
• Consent & Preferences in Healthcare
• Consent and Preference Management RFP template
• Consent and Preference Management Scorecard
• Cookie consent rate optimization checklist
• Cookies Guide
• Data privacy metrics: How to measure the ROI of privacy programs
• GDPR Guide
• Guide to First-Party Data Strategy
• How compliance and IT can work together to tackle AI
• Managing consent and privacy in the age of AI
• Marketers guide to consent and preferences
• Meet Cassie
• Prioritizing privacy in the digital banking revolution
• Privacy 2.0: Innovate or stagnate
• Privacy pitfalls: Mitigate risk with Consent and Preference Management
• Quebec Law 25 Checklist
• Scaling open banking consent management
• The future of data privacy: 2026 and beyond
• The Privacy Passport
• The ROI of consent management
• The ultimate HIPAA compliance checklist
• The value of consent management in higher education
• Understanding Consent Management
• Understanding data portability under Quebec Law 25
• Understanding Universal opt-out Mechanisms (UooMs) and Global Privacy Control (GPC)
• US State legislation privacy tracker
• What challenges do retailers face around data privacy

Datasheets

• Data sheet: Adobe Integration
• Data sheet: API
• Data sheet: Cassie Connector Service
• Data sheet: Cassie Identity Service
• Data sheet: Cookie management
• Data sheet: Export Module
• Data sheet: Preference Management
• Data sheet: Progressive Profiling
• Data sheet: RoPa Module
• Data sheet: Salesforce Console

Blog

• ‘Hashing does not anonymize personal data.’ Is the FTC right?
• ‘Meaningful consent’ in Canada: Privacy Commissioner beats Meta in ‘Cambridge Analytica’ appeal
• “Big Tech is not above the law”: Google faces $1.4 billion penalty in Texas data privacy lawsuit
• 2024 mid-year US privacy update: Checking in with the 18 ‘comprehensive law’ states
• 3 developments you might not see coming in the privacy space in the next decade
• 3 questions you need to answer before starting a consent project
• 3 steps to prepare your data to migrate CPM platforms
• 3 ways to stop privacy from becoming a roadblock to innovation
• 4 essential features of a Consent Management Platform
• 4 lessons learned from the NFL’s data privacy breaches
• 4 privacy-first marketing tactics
• 4 trends transforming customer experience in 2025
• 5 (compliant) consent and preference gamification strategies
• 5 AI actions retailers should take to increase consumer trust
• 5 challenges of collecting informed consent in healthcare
• 5 clever & compliant strategies to collect first-party data
• 5 experts on how to hit the ground running with consent into 2025
• 5 lessons from the Sephora CCPA fine: The importance of data privacy in retail
• 5 new strategies for a post-cookie marketing world
• 5 privacy risks of Retail Media Networks you need to know
• 5 problems with legacy Consent Management Platforms
• 5 progressive profiling examples to gather first-party data
• 5 steps to overcoming common privacy hurdles
• 5 tech trends shaping the future of healthcare digital transformation
• 5 times you shouldn’t accept cookies
• 5 US State Privacy Laws taking effect in 2023
• 5 ways disconnected consent is impacting patient experiences
• 5 ways to build trust in patient data sharing
• 5 ways to make consent a competitive advantage
• 6 key themes from the EDPB’s connected cars guidelines
• 6 steps to build a user-centric consent stack as told by Gartner
• 7 healthcare technologies to watch and prepare for in 2026
• 7 most frequently asked questions about data privacy in healthcare
• 7 proven tactics to maximize user consent and drive opt-in rates
• 8 most common cookie banner mistakes as highlighted by the EDPB
• 8 US state privacy laws take effect in 2025: What do they have in common?
• 9 steps for universities to comply with the FTC’s safeguards rule
• 9 ways to balance AI innovation with privacy principles
• A guide to getting stakeholder buy-in for your consent project
• A marketer’s guide to Google Consent Mode v2
• A quickstart guide to navigating US privacy laws for retailers
• A specialist checklist for GDPR compliance
• Access controls and breach notification: UK regulator fines law firm for data breach
• Across borders: Mapping the global landscape of online data privacy
• Age Verification and Parental Consent Tracking: The importance of protecting minors’ privacy
• Agentic AI: The next privacy battle ground?
• AI tools and call recording: Class action lawsuit claims retailer Patagonia invaded customers’ privacy
• Amazon & SDKs: Washington’s first health data lawsuit
• American Privacy Rights Act (APRA) markup cancelled: Is the federal privacy bill dead?
• An in-depth CCPA compliance guide
• Apple’s integration of ChatGPT: Implications for data privacy
• Apple’s Mail Privacy Protection: A win for Privacy and a loss for Marketing?
• Apps & wearables now included in Health Breach Notification Rule: What you need to know
• Are cookie paywalls “pay or okay” compliant?
• Are Facebook login and the Meta Pixel illegal under the GDPR?
• Are Gen Z ignoring your ads? What marketers need to know 
• Are schools and universities failing to protect students’ privacy?
• Are you a ‘data digester’? Exploring California’s new AI training registration bill
• Are you accidentally ignoring opt-out requests?
• Are you covered by the American Data and Privacy Protection Act (ADPPA)?
• Australia’s Consumer Data Right (CDR) reforms: Four changes to the consent process
• Australia’s Privacy Act Reforms: 8 important changes
• Australian Privacy Principles (APP) and the Privacy Act 1988
• Automotive data drives growth across industries, but privacy is paramount
• Automotive OEM strategy for data sharing partnerships and ecosystem development
• Balancing compliance and UX: How to improve cookie consent rates
• Balancing hyper-personalization and privacy in FinServ
• Banking on data: Chase is pioneering in-app advertising, but at what cost?
• Behind the click: Understanding consumer behavior online
• BeReal’s relentless consent practices under fire from privacy watchdog noyb
• Building an effective privacy program: Consent and Preference Management for enterprise brands
• Building trust in GenAI: Privacy best practices for 2025
• California car privacy bill aims to protect abuse survivors
• California delays CPRA regulations
• California Delete Act: Three big changes for data brokers
• California moves to shield businesses from privacy lawsuits, but within limits
• Campaign group noyb takes on Meta over AI training under ‘legitimate interests’
• Can ‘Wrapped for Instagram’ really see who viewed your posts?
• Can Google Analytics track cookie consent?
• Can trust be a corporate asset?
• Canada steps up Global Privacy cooperation
• Canada’s OPC survey reveals concerning compliance trends among businesses
• Cars and consumer data: Three warnings from the FTC
• Cassie is a recognized CPMP in 8 Gartner Hype Cycles
• CCPA checklist – things you need to consider
• CCPA vs CPRA
• CFPB concerned financial services are cashing in on personal data
• CFPB finalizes new regulations for consumer privacy
• ChatGPT and the GDPR: OpenAI fined €15 million
• Chile’s new data protection law: Expanded scope, more flexibility, and much higher fines
• Choosing the right CMP solution with an RFP: Maximizing compliance and privacy
• CIPA vs. cookies: What you need to know
• CMP vs. CDP: What is the difference?
• CNIL’s ten new sanctions
• Colorado Privacy Act: A Guide for Marketeers
• Colorado’s approach to Universal Opt-Out requirements: What businesses need to know
• Colorado’s new neuro-privacy law: What does it require, who does it cover, and why does it even exist?
• Compliance beyond borders: Navigate global data privacy
• Composable MarTech: Building a flexible marketing technology stack
• Connected devices: The next frontier of data privacy?
• Connected vehicle data: Do you have a ‘right to repair’ your car?
• Connected vehicles and the GDPR
• Connecticut’s SB 3 and children’s privacy
• Consent and Preference Management – What is it?
• Consent fatigue: User burnout in the era of endless pop-ups
• Consent management and data protection procedures
• Consent management: A priority in sandbox payment innovation
• Consumer concerns over if and how data is being used to train AI
• Consumer data privacy regulations for bank marketers
• Convenience over compliance: The cost of bad cookie banners
• Cookie banners: 9 good practice tips from the German Government
• Cookie Consent in Canada
• Cookie consent laws in the EU, US, and UK
• Cookies under the UK’s Privacy reforms: What’s changing?
• Could the EU AI Act Pass in 2023: An AI Act Primer
• CPPA further refines draft CCPA regulations: Focus on ‘automated decision-making technology’ (ADMT)
• Creating a Higher Education sector for all
• Danish DPA – 4 steps to make cookie walls GDPR compliant
• Dark patterns: Why increased legal scrutiny means the end of deceptive designs could be in sight
• Data classification: What it is and why it matters
• Data clean rooms: Ensuring privacy and enhancing insights
• Data Governance Act: Why, Who, What, and How?
• Data privacy in the age of Artificial Intelligence: Challenges and solutions
• Data Privacy Week: Do US consumers care about their data?
• Data privacy: The secret to AI-driven personalized marketing
• Data Security vs. Data Privacy
• Debunking 4 myths in Consent Management
• Decoding ‘Personal Information’ in the context of CCPA
• Decoding the New York AG’s website privacy controls
• Deleting data from cars: Who is responsible under the GDPR?
• Dept. of Health & Human Services drops legal cookie fight: A loss for patient privacy?
• Differences between CCPA and GDPR compliance
• Digital Advertising: A new era for privacy
• Digital clones: Navigating the data protection and privacy issues
• Digital Product Passports: Navigating Data Protection and Privacy
• Digital-first engagement models in life sciences: Don’t undervalue consent
• DMA compliance day: How Google and Apple are responding
• Does Canada have a ‘Right to be forgotten’?
• DSARs compliance: A business advantage
• Dutch watchdog fines Uber €324 million for inadequate data protection
• Edmodo’s Edtech FTC order: What went wrong?
• EDPB publishes 2024-2027 strategy: The highlights
• EDPB publishes GDPR for small businesses guidance
• Effective communication in healthcare: Balancing consent, compliance and trust
• Electric vehicle drivers’ locations and contact details exposed: Lessons learned from the breach
• Elon Musk doesn’t like cookie banners… But are they the problem?
• Email vs. Web Pixels and the privacy implications marketers need to know
• Embedding data protection in IoT products: Four essential steps from the UK regulator
• Emerging tech to prepare for now, according to Gartner
• Emerging technologies in healthcare: the role of consent management and privacy
• Emotion AI for Marketing: Personalizing engagement through emotional insight
• Essential compliance insights for healthcare: top 10 data privacy and consent factors to prioritize
• Essential Measures to Safeguard Customer Data Privacy and Protection
• Estonian DPA’s car rental services inquiry: Lawfulness, transparency, and data retention
• EU Court of Justice rules: GDPR fines require negligence or malice
• EU regulators: ‘Consent or pay’ unlikely to be lawful among large online platforms
• EU regulators’ dark patterns guidance
• EU-US Data Privacy Framework (DPF): How to self-certify
• European Commission forced to pay data protection damages due to ‘Sign In with Facebook’ feature
• European regulators’ views on AI models: Anonymity, legitimate interests, and liability under the GDPR
• Exams administration board pays $750,000 to settle student privacy allegations
• Explained: Zero-party data vs first-party data vs third-party data 
• Face/Off: The future of biometric data vs. consumer privacy
• Feeding data-hungry LLMs without risking privacy 
• Finding intentionality-focused data in privacy-first world
• FinTech innovation vs. privacy concerns
• First Digital Markets Act enforcement cases: EU fines Apple and Meta
• Five GDPR lessons from the EU’s Court of Justice in 2023
• Florida’s Digital Bill of Rights (Senate Bill 262)
• Four unusual provisions in the new Minnesota Consumer Data Privacy Act
• France fines Doctissimo for cookie, storage, and health data breaches
• From reactive to self-service consent: Advancing CPM maturity
• FTC encourages consumers to report car privacy concerns
• GDPR compliance vs CCPA compliance
• GDPR Procedural Regulation: Four enforcement problems and four proposed solutions
• Genetic data for sale: Lessons learnt from 23andMe downfall
• German court: Cookie banners must offer real choice over Google Tag Manager and other tools
• Getting consent: Compliance obstacle or business opportunity?
• Ghosts in the machine: The hidden dangers of legacy data
• Global user consent regulations: How to achieve compliance across borders with consent management
• Google abandons third-party cookie depreciation plans
• Google agrees to delete billions of data points about private browsing activity in class action settlement
• Google Analytics and GDPR: What’s the problem?
• Google Chrome and the Future of ePrivacy
• Google fingerprinting: Dodging privacy to enable ads?
• Google suffers Chrome legal setback: Clear privacy communications and the ‘reasonable user’
• Google Topics: What you need to know
• Google vs Safari browser battles – What marketers need to know
• Google’s latest updates for Advertisers
• Google’s move: Why the Cookieless Future matters now
• Google’s potential shift: Charging users for AI-powered search
• Health data and ransomware: Refuah’s $1.2m agreement with New York Attorney General
• Healthcare data management: resolving consent, compliance and privacy issues
• Healthcare’s digital transformation: Improving public trust with data sharing
• Healthline’s $1.55M CCPA fine: A wake-up call for Consent Management
• HIPAA compliant texting: What healthcare organizations need to know
• Honda to review privacy practices after $632k CCPA fine
• Honoring accessibility in the age of privacy-first browsing
• How AdTech is getting ready for the cookieless future
• How businesses can comply with Tennessee’s New Privacy Rights
• How can healthcare providers strengthen patient trust with Consent Management Platforms
• How can marketers prepare for the cookieless future
• How data minimization works under the American Privacy Rights Act (APRA)
• How do targeted political ads impact the average US voter?
• How Google’s Privacy Sandbox could transform online advertising
• How one woman’s legal win is changing the future of Facebook ads
• How smart is your smart car?
• How to build a compliance culture in your organization
• How to choose a consent management platform
• How to choose a data privacy framework
• How to get the CEO on board with privacy projects
• How to implement patient-centered communication
• How to make privacy a shared responsibility
• How to manage cookies on mac: an ultimate guide for DPOs and CMOs
• How to optimize privacy programs across multiple jurisdictions
• How to protect data at an enterprise level
• How to tackle the complexities of health data consent management
• How to understand your audience better with progressive profiling
• How to write an effective RFP for a Consent Management Platform
• Humans + robots = Privacy disaster?
• ICO gives top websites 30 days to change cookie banners or risk fines
• ICO issues new guidance on calculating fines: An overview
• ICO warns SkyBet for dropping cookies without consent
• Insights from Assistant Treasurer Stephen Jones’ Speech at CEDA
• Irish regulator wins battle against X’s AI model
• Is ‘consent or pay’ OK? The debate continues
• Is AI casting a shadow of confusion over the 2024 election?
• Is data protection reform back on the UK’s agenda? Digital regulatory highlights from the King’s Speech
• Is Florida’s Digital Bill of Rights a ‘comprehensive privacy law’?
• Is it safe to accept cookies from a website?
• Is there such a thing as ‘Overpersonalization’?
• Is your company getting consent management wrong?
• It begins: Texas enforces new privacy law over driver behavior database
• Japan considers stricter data protection laws following regulatory review
• Just-in-time notices are a legal requirement
• Keep calm and protect data: Prioritizing privacy during uncertain times
• Key considerations for paperless consent in healthcare
• Latest CCPA fine: 6 figures for multi-million retailer’s privacy mistakes
• Leveraging digital twins for enhanced customer experiences in retail
• Leveraging Hype Cycles for strategic business decisions
• LinkedIn latest platform to scrape user data for AI training
• Lush campaigns against big tech: Prioritizing transparency
• Luxembourg upholds €746m Amazon fine
• Machine customers: Preparing for the future of nonhuman economic actors
• Managing consent in Open Banking: Challenges and best practices
• Managing Passenger Preferences: A competitive advantage for Airlines
• Marketing compliance: Navigating complex regulations
• Marketing regulations you need to know about
• Meta’s €1.2 billion GDPR fine: no clear path forward on data transfers
• Meta’s latest GDPR fine: A victory for consent
• Michigan Personal Data Privacy Act (SB 659): What you need to know
• Microsoft’s $425m proposed GDPR Fine: What we know so far
• Mind the GDPR gap: The CJEU’s strict approach to data minimization and lawfulness in Mousse v SCNF
• Mobile app cookies: Everything you need to know
• Mobile apps and privacy: US privacy experts highlight enforcement risks
• Modernizing student communication in Higher Education
• Montana Consumer Data Privacy Act (SB 384)
• Montana strengthens Consumer Data Privacy Act: Expanded scope, enhanced obligations, and increased protection for minors
• Mozilla faces privacy complaint over new Firefox tracking feature
• Mozilla Monitor Plus, data brokers and data breaches
• Navigating compliance: What US Airlines must know about global data laws
• Navigating data consent in the era of connected healthcare
• Navigating Purpose Limitation in GDPR
• Navigating the complexities of AI regulations: benefits vs challenges
• Nevada SB 370 vs Washington My Health My Data Act: Three crucial differences
• New EU rules for connected products and cloud services
• New Jersey passes comprehensive privacy law: Five things you should know
• New regulatory guidance: Tracking Pixels and Australian Privacy Law
• New research: How are Americans using AI?
• New York has enacted a children’s privacy law: Is it stricter than the GDPR?
• New York Privacy Act approved by Senate: Here’s how it differs from other state privacy laws
• Norton Healthcare data breach and US State identity theft law
• Norway ‘bans’ behavioral advertising on Facebook and Instagram
• Not an AI expert? You’re not alone
• Ohio Personal Privacy Act (HB 345): What you need to know
• On the road to privacy: Considering pop-up ads in cars
• One user, multiple personas: The case for consent grouping
• Online behaviors ahead of the 2024 US presidential election
• OOPS, California did it again: What are Opt-Out Preference Signals?
• Open Banking is open for business: CFPB’s proposed Rule 1033
• Optimizing digital retail strategies with the power of customer preferences
• Oracle settles for $115m over tracking allegations: Will the case change digital marketing for the better?
• Oregon data privacy and security act (SB 619)
• Oregon’s privacy law takes effect in July: How does it measure up against other states?
• Our guide to a cookie management system
• Overcoming the Challenge of Tracking Prevention – a guide for marketeers
• Pennsylvania Consumer Data Privacy Act (HB 1201): What you need to know
• Personal Data vs Special Category Data
• Personalized driving: Balancing privacy & preferences in today’s cars
• PII & Privacy Laws
• Pixels vs. Cookies: Key differences to understand
• PPIPS – What you need to know
• Precautionary tales on children’s data in financial services
• Preparing for upcoming US privacy laws in 2025
• Preparing for Virginia’s SB 754: Essential considerations for compliance
• Prescription for success: Navigating direct-to-consumer sales in pharma
• Prevention over cure? Understanding the evolved care continuum and centralized data
• Prioritizing data privacy in advertising: A must for companies
• Privacy and security in the financial sector: What can go wrong?
• Privacy by Design as an ISO Standard
• Privacy developments in Indiana, Massachusetts, and New York – A guide to US State privacy laws
• Privacy policies: Is anyone reading them?
• Privacy regulators unite against ‘data scraping’ on social media
• Privacy vs. profit: Will businesses ever put people first?
• Privacy, cars, and consumer rights: Who owns vehicle data?
• Pros and cons of out-of-the-box consent management tools
• Protecting children’s online privacy; priorities from the ICO
• Protecting customer data: Best practices and insights
• Protecting customer data: Best practices and insights
• Proving IT value: Anatomy of a digital KPI for CIOs and CTOs
• Quebec’s new privacy Law 25: New requirements from September 2023
• Reconciling AI ‘hallucinations’ with GDPR compliance
• Renew or migrate? Pros and cons of switching Consent Platforms
• Resolving the identity crisis in consent management
• Retail personalization redefined: 3 ways to elevate customer connections
• Retail’s AI revolution: Balancing innovation and consumer privacy
• Rethinking privacy with Eli Lilly at IAPP GPS 2025
• Safeguarding student data in Higher Education Institutions
• Sharing 3.2 million consumers’ data: FTC takes action against telehealth firm Cerebral
• Social giants slammed for failing kids’ privacy
• Spotify faces $5.4 million fine for violating GDPR rules
• Synthetic data is booming – but trust is the real differentiator
• Targeted Advertising under 2023’s five new US State privacy laws
• Texas Data Privacy and Security Act (The TDPSA)
• The ‘right to delete’ personal data in the US
• The 3 Ps: Personalization, Preferences, and Privacy
• The AI Trade-Off: More data means more control
• The art (and requirements) of symmetry in cookie banners
• The Article 5 Principles: The Backbone of the GDPR
• The benefits and challenges of Privacy Enhancing Technologies
• The benefits of enterprise preference management
• The benefits of using consent management tools
• The challenges of clinical data management: Can consent management software help?
• The dark side of Threads: Dark patterns and data privacy concerns
• The Data (Use and Access) Bill: The UK’s third attempt to reform its data protection and privacy framework
• The data lifecycle: exploring consent lifecycle management
• The Delaware Personal Data Privacy Act (DPDPA): 5 things you should know about this new privacy law
• The Delete Act: California has already settled with four data brokers
• The digital literacy gap: Understanding healthcare data privacy
• The do’s and don’ts of selecting a Consent Management Platform
• The EU AI Act: Essentials for data protection and privacy pros
• The Financial Conduct Authority (FCA)’s Consumer Duty rules
• The FTC’s case against Amazon: ‘Dark patterns’ in online retail
• The future of consent: 5 tech trends transforming personal devices
• The future of customer experience: Digital Twins (DToC) explained
• The future of trust: Student data privacy in higher education institutions
• The ICO’s healthcare transparency guidance: Going beyond the legal minimum
• The IDTA: A transformative period for UK Data Transfers and its impact on Higher Education
• The impact of a cookieless future: Adapting to a privacy-first world
• The impact of AI and ChatGPT on health data
• The impacts of cookie consent fatigue
• The impacts on lead generation with privacy-focused marketing
• The implications of stolen cookies for global brands
• The importance of cookie management software
• The importance of data privacy among US consumers
• The importance of privacy and consumer trust
• The ins-and-opt-outs of SMS consent in the US
• The intersection of big data and privacy: Essential insights
• The key principles of data minimization
• The key steps to CCPA compliance
• The new frontier of consent & preferences
• The next privacy battle will be fought over health data
• The patient, AI, and informed consent: Balancing innovation with privacy
• The penalties for non-GDPR compliance explained
• The power of preference: How healthcare providers can build trust with consumers
• The privacy and personalization paradox that marketers need to solve
• The race to self-driving cars: Why Waabi World says its ‘AI-first’ approach could win
• The rise of Privacy By Design: 7 principle data standards in product development
• The role of privacy in Higher Education
• The state laws regulating collection of health and fitness data
• The Transparency & Consent Framework (TCF): 5 changes in version 2.2
• The UK’s Data Use and Access Bill: Transforming Data Management for all
• The winners and losers from EU/DMA decision on ‘Consent or Pay’ 
• There’s a problem with Rhode Island’s new privacy law: Who’s covered, and what’s required?
• Third-party cookies aren’t going anywhere: What does it mean for your role? 
• Three reasons Maryland’s SB 541 is a US privacy law game-changer
• Three reasons why your DSARs are increasing (and how to reduce them)
• To build or not to build: 3 considerations when making the build-buy decision
• Top 13 Consent and Preference Management platforms comparison
• Top 5 data protection challenges for life sciences
• Tracking technologies and HIPAA: One piece of the US privacy puzzle
• TrustOps: Enhancing organizational trust in the age of AI
• UK Biobank health database: Misleading customers or a misunderstanding?
• UK Cookie Law explained
• UK Data Protection reforms: Exploring the most recent amendments
• UK Data Protection regulator issues warning on AI: What does the ICO expect?
• UK Electoral Commission breach: How serious was it?
• UK GDPR: High Court delivers judgment on the ‘right of access’ and the ‘household exemption’
• UK Health Service tracking scandal: What went wrong?
• Understanding California’s new car privacy law, SB 286
• Understanding complex health data protection laws
• Understanding consent matching and grouping strategies
• Understanding cookie consent expirations
• Understanding Cookies: Their Role & Mechanism
• Understanding IAB’s Global Privacy Platform (GPP)
• Understanding local storage, session storage, and cookies
• Understanding TCPA’s 1:1 consent rule for SMS marketing
• Understanding the different types of consent in US healthcare
• Universal consent: What is it and who needs it?
• Universal Opt-Out Mechanisms: Why it’s time to pay attention
• Unlocking the complexities of consent in healthcare
• Unlocking the true power of AI with preference data 
• Unlocking the value and protecting the privacy of consumer data
• Unpacking the New Hampshire Privacy Act (SB255)
• Unpacking the Quebec Information Regulator’s guidelines on valid consent
• Unpacking TRiSM: Gartner’s Framework to Navigate GenAI
• Unraveling 12 communication challenges for chronic care providers
• US Cookie Laws
• US state laws are failing, and it impacts your business
• US states are strengthening their privacy laws: A look at Connecticut, Colorado, and Oregon
• Using 1st party data to create enhanced buyer personas
• Using consent and preference management to drive e-commerce conversions
• Utah’s Consumer Privacy Act (UCPA) takes effect: Are you covered?
• Walled Gardens in Digital Advertising
• Warrantless searches: US senators call for an investigation into car manufacturers’ privacy practices
• Washington’s My Health My Data Act: 5 reasons to pay attention
• What a cookie management tool can do for your business
• What are session cookies?
• What businesses need to know about Browser Privacy Signals
• What challenges do marketeers face when dealing with Intelligent Tracking Prevention (ITP)
• What do you ‘consent’ to under Zoom’s terms?
• What does cookieless marketing look like?
• What is ‘consent farming’, and can you really ‘farm’ consent?
• What is a Consent Management System?
• What is a cookie policy?
• What is a cross-domain cookie?
• What is a data breach?
• What is a Privacy Policy?
• What is an advanced cookie manager?
• What is Data Mapping for GDPR?
• What is DeepSeek, why is it such a big deal, and is it safe to use?
• What is RoPA? Records of Processing Activities explained
• What is the Digital Markets Act (DMA)?
• What is the EU Cookie Law?
• What is the Global Privacy Control (GPC)?
• What is universal consent management and do you need it?
• What is zero-party data and how can it help your business?
• What marketers need to know about privacy browser features
• What privacy experts are saying about AI: Warnings and opportunities
• What the FTC’s BetterHelp sanction means for US privacy regulation
• What to look for in GDPR compliance software: A buyer’s guide for 2025
• What’s next in banking CX: The 5 technologies re-defining trust
• Who holds the keys? Exploring global views on Data Governance and responsibility
• Who is affected by GDPR and CCPA compliance
• Who owns student data in EdTech?
• Who’s afraid of Vermont’s privacy law? Why this powerful privacy bill got vetoed
• Why 99% of marketers are rethinking personalization due to privacy concerns
• Why CIOs need to focus on Customer Experience
• Why data privacy can improve your digital customer experience
• Why Healthcare Providers must prepare for granular Patient Consent
• Why IT Architects are embracing consent management platforms: Top 5 benefits
• Why marketers need to move to a privacy-first digital strategy with Consent Management
• Why now is the time to re-evaluate your Consent Management Platform
• Why patient consent is crucial for the new healthcare business models
• Why risking fines is not a sustainable data privacy strategy for enterprises
• Why use a cookie manager? GDPR compliance explained
• Why you need to implement Email “List-Unsubscribe” links
• Would you wear your AI? Privacy risks and considerations
• X’s AI training process breaks EU law, according to nine new data protection complaints

News

• Cassie (Syrenis Ltd) achieves Cyber Essentials Plus certification
• Cassie achieves SOC 2 Type II Certification
• Cassie debuts new anonymous profiling capabilities
• Cassie expands in U.S. market to meet demand for marketing compliance
• Cassie finds 82% of connected car drivers are not fully aware of the data their vehicle collects
• Cassie founder joined by Deloitte in webinar on Universal Consent
• Cassie hosts webinar featuring Deloitte and Eli Lilly panelists
• Cassie included in Gartner Hype Cycle for Privacy 2024
• Cassie joins IAB Europe’s Transparency and Consent Framework
• Cassie recognized again as Consent Management market leader by Gartner 2024
• Cassie releases new research report: The AI Trade-Off
• Cassie unveils pioneering Cross-Domain Consent solution to transform digital experiences
• Cassie wins Judges’ Innovation Award for Most Innovative Product by GP Bullhound
• Celebrating Data Privacy Week: Interview with Nicky Watson of Cassie
• Conversations on consent: CXDive explores online data privacy with David McInerney
• New Cassie research reveals consumers believe companies prioritize profits over data privacy rights
• Nicky Watson’s Q&A with Authority Magazine
• Syrenis & Lilly on stage at IAPP: Privacy 2.0
• Syrenis and Myna forge strategic partnership
• Syrenis and The DPG announce strategic alliance
• Syrenis marks 25th anniversary with strategic C-Suite appointment
• Syrenis recognized in latest Gartner Hype Cycles for 2025
• Syrenis recognized in Northern Tech Award Top 100
• Technology executive Adam Binks appointed as CEO at Syrenis
• Unlocking ROI from first-party data: Insights from MarTech Summit