Modernizing student communication in Higher Education

In the dynamic landscape of higher education, the need for a strategic shift in student communication is more apparent than ever. This shift demands an approach that not only respects individual preferences but also navigates the complexities posed by universities multiple departments data silos. Enter the linchpin of this transformation: a flexible and highly scalable consent and preference management system. 

Tailoring outreach with precision 

Empowering both prospective and current students to define granular preferences such as communication channels, content types, and frequency is the first step toward personalized outreach. Higher education institutions can align their communication strategies with the unique needs of each student, building a more engaging and relevant connection. 

Battling data silos: A centralized solution 

However, the presence of complex data silos introduces a layer of complexity that can hinder the delivery of real-time and personalized communication experiences. These silos, arising from disparate systems and departments, create barriers to seamless data flow, potentially leading to a mismatch between student preferences and the communication received. 

To overcome these challenges, the integration of a consent and preference management system becomes essential. By centralizing and harmonizing data across various departments and systems, universities can break down data silos and ensure a holistic, real-time view of student preferences. 

Ensuring student engagement  

As we explore deeper into the realm of student engagement, it is becoming evident that universities need to carefully deliberate on the communication channels they utilize. The rising prominence of the mobile-first approach highlights the importance of adapting to this trend in how institutions relay information to their students. 

Navigating the email decline: The rise of mobile-first approach 

Recent studies underscore a significant shift away from email as an effective means of engagement in higher education. With a declining open rate of just over 30%, traditional email communication is losing its impact. This shift emphasizes the critical importance of adopting a mobile-first approach to effectively reach and engage students. 

Recent research findings highlight the efficacy of mobile solutions, with Ready Education’s mobile solutions demonstrating a remarkable 90.5% open rate for push notifications – far exceeding traditional email. This data emphasizes the need for institutions to reconsider their communication strategies and leverage mobile platforms to enhance student engagement. 

Mobile apps: A transformative strategy 

Encouragingly, launching mobile apps proves to be a transformative strategy for institutions to provide information effectively. An example is provided where a mobile app achieved an impressive 95% adoption rate, indicating a strong acceptance and use among the student body. 

So, what next?

The key takeaway revolves around the effectiveness of a mobile-first approach in enhancing communication strategies. By embracing mobile solutions, higher education institutions can create a sense of community and belonging among students, fostering an environment where information is easily accessible, communication is streamlined, and engagement is maximized. This strategic shift towards a mobile-first mindset emerges as a transformative step in adapting to the evolving preferences and behaviors of today’s students.  

The foundation for modernizing communication in higher education lies in the integration of consent and preference management whilst adopting a mobile-first approach. This combination establishes a dynamic, responsive, and engaging framework for both prospective and current students, delivering effective communication.