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Gartner Market Guide 2024

2024 Gartner® Market Guide for Consent Management

This independent review will allow you to clearly understand the market and evaluate leading universal CMP solutions capabilities so you can make a balanced, innovative product decision.

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TRENDING

failing US privacy law

US state laws are failing, and it impacts your business

Nearly half of state privacy laws aren’t protecting consumer data – find out which are failing and why it impacts your business growth…

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The ROI of consent management

The ROI of consent management

Understand the key factors to consider when looking at the ROI of consent management projects, justifying the bottom-line

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Cassie founder joined by Deloitte in webinar on Universal Consent

Cassie founder joined by Deloitte in webinar on Universal Consent

Cassie announces upcoming webinar on Universal Consent hosted by founder and featuring guest panelists from Deloitte

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CMP IT

CMP vs. CDP: What is the difference?

Understand the difference between a Consent Management Platform (CMP) and a Customer Data Platform (CDP) in our latest blog.

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23andMe Healthcare

Preparing for Virginia’s SB 754: Essential considerations for compliance

Virginia’s SB 754 amends the Virginia Consumer Privacy Act, introducing new protections for reproductive and sexual health information.

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facebook ads Marketing

How one woman’s legal win is changing the future of Facebook ads

One woman’s legal win against Facebook ads is changing the trajectory of targeted advertising, with privacy concerns at the forefront.

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23andMe Healthcare

Genetic data for sale: Lessons learnt from 23andMe downfall

The 23andMe case study serves as a stark reminder for businesses to prioritize customer-centric privacy practices.

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Privacy 2.0 Risk and Compliance

Privacy 2.0: Innovate or stagnate

Understand the future of privacy as we move away from traditional compliance. Unlock data insights and drive business growth.

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FinTech Financial Services

FinTech innovation vs. privacy concerns

Considering the complex privacy challenges in FinTech’s evolution, discover how to harmonize innovation with compliant privacy practices.

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Ignoring Opt Out Signals Compliance

Are you accidentally ignoring opt-out requests?

Discover why honoring opt-out requests is crucial for consumer privacy and how many brands are risking fines by ignoring them.

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privacy-first Marketing

Finding intentionality-focused data in privacy-first world

Intentional data collection and use is essential for global privacy laws, but is highly effective in engaging consumers and increasing trust.

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marketing Marketing

Why 99% of marketers are rethinking personalization due to privacy concerns

Personalization is crucial for creating impactful customer experiences, but marketers must navigate privacy concerns carefully.

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preference data Artificial Intelligence

Unlocking the true power of AI with preference data 

By leveraging preference data, AI has the potential to make customer experiences more engaging, accessible, effective and efficient.

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EU AI act Legislation

The EU AI Act: Essentials for data protection and privacy pros

Discover how data protection and privacy professionals can navigate the complexities of the EU AI Act in our latest blog.

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Cassie Developer HUB

Explore Cassie’s API documentation in our dedicated Developer HUB, here you will find guides, recipes and API references.

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