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Gartner Market Guide 2024

2024 Gartner® Market Guide for Consent Management

This independent review will allow you to clearly understand the market and evaluate leading universal CMP solutions capabilities so you can make a balanced, innovative product decision.

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TRENDING

failing US privacy law

US state laws are failing, and it impacts your business

Nearly half of state privacy laws aren’t protecting consumer data – find out which are failing and why it impacts your business growth…

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The ROI of consent management

The ROI of consent management

Understand the key factors to consider when looking at the ROI of consent management projects, justifying the bottom-line

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Cassie founder joined by Deloitte in webinar on Universal Consent

Cassie founder joined by Deloitte in webinar on Universal Consent

Cassie announces upcoming webinar on Universal Consent hosted by founder and featuring guest panelists from Deloitte

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Ignoring Opt Out Signals Compliance

Are you accidentally ignoring opt-out requests?

Discover why honoring opt-out requests is crucial for consumer privacy and how many brands are risking fines by ignoring them.

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privacy-first Marketing

Finding intentionality-focused data in privacy-first world

Intentional data collection and use is essential for global privacy laws, but is highly effective in engaging consumers and increasing trust.

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marketing Marketing

Why 99% of marketers are rethinking personalization due to privacy concerns

Personalization is crucial for creating impactful customer experiences, but marketers must navigate privacy concerns carefully.

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preference data Artificial Intelligence

Unlocking the true power of AI with preference data 

By leveraging preference data, AI has the potential to make customer experiences more engaging, accessible, effective and efficient.

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EU AI act Legislation

The EU AI Act: Essentials for data protection and privacy pros

Discover how data protection and privacy professionals can navigate the complexities of the EU AI Act in our latest blog.

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Syrenis-and-lilly-at-IAPP-GPS-2025-featured-img

Syrenis & Lilly on stage at IAPP: Privacy 2.0

Syrenis leverages strategic C-suite appointments and a new Northern HQ to drive global growth in an era of heightened data privacy focus.

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TIPA Legislation

How businesses can comply with Tennessee’s New Privacy Rights

The Tennessee Information Privacy Act (TIPA) brings new privacy rights to Tennessee consumers and new privacy obligations for businesses.

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student data Higher Education

Who owns student data in EdTech?

Student data can be complex for a number of reasons, but who actually owns student data, and how can HEIs safeguard student privacy?

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cars Automotive

Personalized driving: Balancing privacy & preferences in today’s cars

Connected vehicles are changing the ways in which driver data is collected and used, so how can automakers balance privacy & preferences?

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Amazon SDKs Compliance

Amazon & SDKs: Washington’s first health data lawsuit

Washington’s first health data lawsuit challenges an Amazon SDK, which allegedly collected personal data without adequate notice and consent.

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honda-ccpa Automotive

Honda to review privacy practices after $632k CCPA fine

Honda faces a $632k CCPA fine for multiple breaches of the US state privacy law, and has been ordered to review their privacy practices.

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Cassie Developer HUB

Explore Cassie’s API documentation in our dedicated Developer HUB, here you will find guides, recipes and API references.

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