Platform

Preference Management Platform

Cassie’s advanced Preference Management Platform enables businesses to give users more control over their data with granular consent and configurable modules. Build trust and drive engagement with more transparent customer communication powered by preferences.

Customizable Preference Centre for User-Controlled Communications

Improve customer engagement and reduce unsubscribes by empowering customers to manage their own communications based on extended preferences

Learn more about Cassie’s preference centre

Customer Service Portal for Managing Preferences and Consents

Enhance user experiences and streamline support team SLAs with a centralized portal to manually update consents, preferences and personal data in seconds

Learn more about our customer service portal

Secure compliant first party data for personalization

Collect and store any additional first-party data you want against user consent so that you can deliver more contextual and relevant digital experiences

Learn more about personalised content

Centralized source of truth for consent and preference data

Connect your tech stack via our extensive API library to securely sync consent data in real-time so that you’re sending the right message to the right person, every time

Learn more about how we unify consent data

Upcoming webinar: Universal consent

Webinar - Cassie founder joined by Deloitte in webinar on Universal Consent Form

For Compliance:

Ensure you’re in line with global compliance regulations that require auditable consent trails

For Marketing:

Build stronger customer relationships via preference profiles enabling personalization at scale

For IT:

Securely collect and verify user preferences with two-factor authentication in real time

  • How does Syrenis's preference management platform work?
    • Syrenis's platform, Cassie, centralizes customer preferences and consents, ensuring real-time updates and compliance across all channels and devices. It provides a single source of truth for user data, making it easier to manage and honor customer preferences.
  • What are the benefits of using a preference management platform?
    • The benefits include improved customer trust by giving them control over their data, ensuring regulatory compliance with privacy laws, delivering personalized experiences based on customer preferences, and maintaining accurate and up-to-date data across all departments.
  • Can Syrenis' platform integrate with existing systems?
    • es, Syrenis's platform offers over 350 API integrations and no-code connectors, allowing seamless synchronization with various CRM, marketing, and data management systems, ensuring that consent and preference data are updated in real-time.
  • How does Syrenis support in compliance with privacy regulations?
    • Syrenis helps organisation to comply with privacy regulations by providing tools for granular consent collection, configurable cookie banners, and detailed records of processing activities. The platform meets global privacy standards, including GDPR, CCPA, and HIPAA, and offers auditable consent trails.
  • Is Syrenis' preference management platform suitable for my industry?
    • Yes, Syrenis's platform is versatile and customizable, making it suitable for various industries such as healthcare, finance, automotive, retail, and more. It is particularly beneficial for industries with high volumes of complex data and stringent regulatory requirements.
  • What is a Preference Management Platform?
    • The process of gathering and controlling customer preferences can be made easier with the help of a preference management platform. This platform can manage the choices made by users in a systematic and reliable way. For instance, if a user wants to receive emails on a weekly basis rather than daily, or if they only want notifications about new products and sales, but not from third-party partners - the preference management platform can facilitate these requests.
  • What is the difference between Preference and Consent Management?
    • The process of consent management allows individuals to choose whether to receive communications or not. On the other hand, preference management empowers consumers to select the frequency, content, and method of communication they prefer from companies. Each of these serves to use personal information as a way to build trust and customer loyalty through user consent - all through our preference management software.
  • Why is Preference Management important?
    • Customers have the power to make choices when interacting with brands through preference management. This gives them a sense of control, leading to increased trust, engagement, and spending. As a result, long-term brand-customer relationships can be formed.