Case Study
Media
Discover how one of the largest commercial broadcasters achieved global cookie compliance with Cassie.
Global compliance and online advertising for national network
Website scans
Requests handled per second
Streams in 2024
The challenge
- Ensuring global cookie and regulatory compliance across all channels and sites
- Implementing a flexible and easy-to-deploy cookie consent solution that integrates with their CRM and marketing apps
- Addressing the impact of browser privacy settings on online advertising
The solution
Cassie provided a highly configurable Cookie Management Solution that ensured global regulatory compliance across all channels and sites. The solution included a centralized database for consent choices and deep cookie scanning capabilities. Additionally, Cassie’s platform manages updates to privacy notices automatically alongside Identity Service, which helps our client maintain effective online advertising and accurately identify returning web visitors.
Platform features implemented
Connected TV
Allow viewers to exercise control over their experiences on connected TVs (CTVs).
Read our Implementation Guide to Consent and Preferences
Balancing detailed notices, customization, and varying jurisdictional requirements is challenging, but privacy compliance, customer experience, and data flexibility can coexist with a well-planned strategy.
Use this document to help implement a Consent and Preference Management Platform (CPM) effectively by designing a comprehensive management framework.
