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Case Study

Centralizing consent for global software provider LexisNexis

Granular preferences enable personalized experiences to improve UX and drive revenue growth.

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Creating a centralized source of truth

800k+ data records

55+ Parent / Child channels

Full CMP implemented

The challenge​

  • Managing multiple legal solutions and databases across various channels​
  • Addressing differences in channel origination and managing a parent/child hierarchy​
  • Showing users only the preferences they have opted into​​

The solution​

Cassie was chosen for its ability to provide granular control over client preferences, allowing for tailored and specific content delivery. With complex databases and location hierarchy requirements, LexisNexis needed a solution that could handle advanced configuration without complicated implementation and execution.

Both marketing and service teams can provide accurate and tailored content without overwhelming the end user with user-based preference pages. ​

Implementing Cassie has enabled us to deliver tailored and specific content, ensuring that our clients only receive the right information based on their requirements. We have a complicated set of preference channels, which Cassie streamlines to improve the customer experience. ​

Head of Data & Analytics, Lexis Nexis

An implementation guide to consent and preferences

Balancing detailed notices, customization, and varying jurisdictional requirements is challenging, but privacy compliance, customer experience, and data flexibility can coexist with a well-planned strategy.

Use this document to help implement a Consent and Preference Management Platform (CPM) effectively by designing a comprehensive management framework.

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