Is it safe to accept cookies from a website?

Posted: July 8, 2021

  • Should you consent to cookies?
    • Cookies serve a variety of purposes when it comes to collecting user information online. However, it is important to note that as a consumer, you are in total control of your cookie consent and data privacy preferences. So, whether you decide to accept cookies, or reject them, is entirely your choice, depending on how comfortable you are with the cookie policies of websites you are visiting.
  • What happens if I reject cookies?
    • If you choose to reject cookies, the website will record and respect your data privacy preference. Minimal data may still be collected for essential website functionality, but no additional information will be gathered unless you specifically consent to certain cookies (such as third-party cookies that allow for personalized advertising).
  • Is consent for cookies required?
    • In terms of data privacy laws and regulations (from an organizational point of view), consent must be obtained from a user prior to any data being collected. However, users themselves are not legally obligated to provide consent for cookies. Consent is necessary only for strictly essential cookies that enable proper website functionality and improve user experience.

Cookie consent rate optimization checklist

Cookie Consent Rate Optimization Checklist