Resources
This blog delves into why retailers should be focusing on customer data preferences to strengthen customer experiences and build trust.
How can retail brands navigate the delicate balance between innovation and consumer privacy when it comes to AI?
This blog explores how data privacy measures can help your business improve your personalized marketing strategies.
This article delves into the landscape of US data privacy laws and what retailers need to do to keep up with the evolving nature.
Retail Media Networks offer a channel to connect with customers directly to drive growth, but it comes with a catch. We discuss these risks.
With Sephora recently being hit with a fine for breaching CCPA, this blog explores the current state of data privacy in retail and how brands can protect data.
Discover how global cosmetics brand, Lush, uses ethical campaigning to gain a competitive market advantage.
The internet of things (IoT) is a network of connected objects that collect and exchange data using embedded sensors. Its wide adoption in various domains poses a challenge to data privacy of common users.
Consumers have had enough of pop up banners. How do organizations overcome the barrier of cookie consent fatigue to keep users engaged?
Discover how e-commerce companies use consent and preference management to build trust, gain deeper customer insight, and drive conversions.
