Platform

Anonymous Progressive Profiling

Cassie’s Progressive Profiling module enables you to compliantly collect anonymous first-party data insights to deliver personalized content and increase PII data capture while preserving consent history.

Gather scalable insights from advanced anonymous Progressive Profiling

Gain a competitive edge by using first-party data preferences

Power up your marketing strategy with precision-driven preference data

Increase opt-ins and collection of PII data while building customer trust​

Build historical profiles of content preferences from anonymous users through conversion

Unlock audience preference insights for impactful brand engagement

  • What kind of data can be collected through Cassie's Progressive Profiling module?
    • With Cassie's Progressive Profiling module, you can effortlessly gather a wide range of valuable first-party data, such as interests and preferences depending on your audience. For example, if your business is in the automotive sector, you could ask website visitors what type of car they're interested in, whether they're looking to buy in the next 6 months, how they feel about electric vehicles. These questions can be triggered upon specific user actions, with each question building on the answers from the previous to create logical, sequential questions upon repeat visits. The Progressive Profiling module is completely flexible and configurable, meaning you can collect any type of information you need to inform your strategy. By using this powerful tool, you can ensure that you have access to accurate and relevant information about your customers, which can help you better understand and engage with them on a deeper level.
  • How does Cassie's Progressive Profiling module help marketers collect anonymous first-party data?
    • For marketers seeking to gain more insights into their website visitors, Cassie's Progressive Profiling module is invaluable. This feature enables you to obtain data gradually from each user by requesting relevant information each time they visit your website. You can then use this information to personalize the visitor's experience, enhancing it even further. By adopting this approach, visitors will be more inclined to disclose additional data over time, which benefits marketers by collecting more data while also providing a seamless user experience.