Platform

Cookie Consent Management

Cassie is an advanced Cookie Management Platform that empowers businesses to handle high-volume cookie banner consents on your terms and comply with global privacy regulations at scale.

Complete global compliance

Multi-lingual and jurisdictional cookie module ensures you are always in line with the latest global regulations

Flexible control over styling

Easily create banners with standardized formats, saving setup time. Customize cookie banners, perform A/B testing, and apply custom CSS

Advanced personal identification

Cassie’s Identity Service allows you to identify visitors even if cookies are removed so you can reduce consent fatigue and improve the user journey

Cookie Scanner

Simplify audits for cookies and hidden tracking tech on your platform, enabling transparent data practices, with scheduled scans for ongoing oversight

Anonymous Progressive Profiling

Build first party data through anonymous preference profiles to deliver personalized content and increase PII data capture

Cross-Domain Consent

The only Consent Management Platform that allows you to share consent across multiple brand domains to improve the user experience and reduce consent fatigue

  • Automated cookie scanner
    • Cassie has a built-in cookie scanner, allowing you to set up regular website scans and automatically update your cookie list in your privacy or cookie policies
  • Simplify cookie deployment
    • Our cookie deployment requires no technical skills and can be done within the platform, or you can go deeper with advanced features included in our API suite via Google Tag Manager  
  • Respects customers privacy
    • If a customer does not want to be tracked, Cassie will not track them - their information stays private and safe.
  • Instant updates across 1000+ domains
    • Cassie stores its first-party data on an AWS S3 bucket, so any changes you make are applied instantly, whether you have 10 or 1000 web domains, without you having to manually make the changes.
  • Anonymous Profiling
    • Empowers marketing teams with deeper preference insights to inform strategic decisions. When PII data is captured the historic preference profiling data syncs to enable personalized content that improves user engagement.
  • First party data solution
    • Cassie Identity Service allows clients to compliantly retain the correct identity of returning visitors even if the browser enables privacy settings and removes cookies. It centrally stores the unique visitor identifier, along with any analytic identifiers that have been consented to. This allows Cassie to regenerate the original visitor ID and any consented cookies in cases where browsers have removed cookies (i.e. ITP/ETP) .