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Senior Marketing Manager – Warrington, UK
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Role Overview
Syrenis is seeking an experienced and commercially minded Senior Marketing Manager to play a pivotal role in driving high-quality lead generation for our global enterprise SaaS business. This is a senior, hands-on role combining strategic Go-to-Market thinking with tactical execution, focused on delivering measurable pipeline impact. The successful candidate will be responsible for designing and executing multi-channel lead generation campaigns, creating compelling content to support those campaigns, and ensuring a consistent flow of high-intent, sales-ready leads into the business for qualification by our US-based SDR team. Reporting to the Head of Marketing, and working closely with Sales, and Senior Leadership Team (SLT), this role will be critical in supporting Syrenis’ growth ambitions across existing and new sectors, particularly within highly regulated, enterprise environments.
Key Responsibilities
Lead Generation & Campaign Delivery
- Own the strategy, execution, and optimisation of balanced inbound and outbound lead generation campaigns across channels including email, LinkedIn, and other paid and organic lead generation platforms.
- Develop integrated campaign plans aligned to business objectives, target sectors, and buyer personas.
- Drive both volume and quality of leads, with a strong focus on high-intent enterprise prospects.
- Continuously test, learn, and optimise campaigns to improve conversion rates and ROI.
Content Strategy & Creation
- Create and oversee the development of compelling campaign content, including emails, LinkedIn posts, gated assets, and supporting sales enablement materials.
- Build content narratives that resonate with C-suite and senior decision-makers in enterprise organisations.
- Grow Syrenis’ LinkedIn presence, increasing follower numbers, engagement, and inbound interest through high-quality, relevant content.
CRM, Data & Marketing Operations
- Manage and optimise marketing activity within Zoho CRM, ensuring accurate data capture, campaign tracking, and reporting.
- Work with data enrichment and prospecting tools such as ZoomInfo and Apollo to support targeted outreach and campaign effectiveness.
- Maintain strong data hygiene and ensure compliance with data privacy and consent requirements.
Sales & Cross-Functional Collaboration
- Collaborate closely with Sales and the US-based SDR team to align lead definitions, qualification criteria, and campaign follow-up.
- Partner with Sales Leadership to ensure marketing activity supports revenue targets and pipeline growth.
- Work cross-functionally with Product, Customer, and SLT stakeholders to inform messaging, positioning, and GTM strategy.
Strategy, Measurement & ROI
- Contribute to Go-to-Market strategies for entering new sectors and markets.
- Define, track, and report on clear performance metrics including MQLs, SQLs, pipeline contribution, and ROI.
- Provide insights and recommendations to improve performance and inform future investment decisions.
Skills & Experience
This role is designed as a senior individual contributor position, with scope to influence strategy and execution across the marketing function.Essential
- Proven experience in a senior marketing role within a SaaS business, marketing to global enterprise organisations.
- Strong track record of delivering results-driven lead generation campaigns with measurable ROI.
- Experience creating high-quality content aligned to enterprise buyer journeys.
- Strategic mindset with the ability to translate strategy into effective, hands-on execution.
- Demonstrable experience working closely with Sales teams and senior stakeholders.
- Strong analytical skills with confidence using data to drive decisions and optimisation.
Desirable
- Proven experience in marketing to global enterprise organisations.
- Experience using Zoho CRM for campaign management and reporting.
- Familiarity with ZoomInfo, Apollo, or similar data enrichment and prospecting platforms.
- Experience marketing into the US market and supporting US-based sales teams.
- Background in marketing solutions within regulated industries (e.g. privacy, compliance, healthcare, financial services).
Personal Attributes
- Commercially focused and highly results-oriented.
- Comfortable operating at both strategic and tactical levels.
- Collaborative, with strong stakeholder management skills.
- Confident communicator, able to influence across departments.
- Proactive, self-motivated, and comfortable working in a fast-paced environment.
What Success Looks Like
- A consistent flow of high-quality, sales-ready leads entering the pipeline.
- Clear visibility of marketing ROI and contribution to revenue growth.
- Strong alignment between Marketing and Sales, particularly with the US SDR team.
- Increased brand presence and engagement on LinkedIn among enterprise decision-makers.
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To apply for any of the open roles, please email [email protected]
Looking for a career that challenges you and lets you grow?
Syrenis is a Consent and Preference Management Platform (CMP) built for global enterprise businesses processing high volumes of complex data across multiple countries, languages and channels. Syrenis is the CMP that organizations rely on to build stronger customer relationships through the respect of individual choices.
At Syrenis, we believe that customers should be in control of their data. We build deeper customer relationships for brands by respecting individual choices and driving richer insights through enhanced preference management. Our advanced preference management system allows for the auditable capture of brand, pricing, channel, relationships and other important customer choices. We apply customers’ preferences across communication channels in micro-seconds. We go beyond compliance. If granular detail matters: Syrenis delivers.
