Cassie’s Data Export Module: Benefits, use cases, and how it works

Data is everywhere. And it’s valuable.

For many organizations, it’s the source of huge opportunities but also huge challenges. When you’re collecting data from multiple incoming streams as well as distributing it back to downstream systems, IT teams can face headaches ensuring it’s secure, accurate and reliable.

Whether it’s feeding data into external platforms that lack API connectivity, validating that consent records are synchronized across systems, or generating audit trails for regulatory requirements like GDPR or SOC 2, the ability to extract and control this data is critical.

With Cassie’s Export Module, IT teams can automate these exports, monitor process health, and respond quickly to data requests, without relying on manual intervention or risking data inconsistency.

This blog explores the types of exports available and key benefits.

• What is the Cassie Data Export module?
• How does the Cassie Data Export Module work?
• Types of Cassie Data Exports
• Types of data to export
• Benefits and use cases of data exports in Cassie
• Final thoughts

What is the Cassie Data Export module?

The Cassie Data Export Module is a feature that enables users to export data from the consent management platform to other systems. This module is designed to provide flexibility, auditability, and privacy-by-design, ensuring that organizations can efficiently manage and utilize their data on their terms.

How does the Cassie Data Export Module work?

The Data Export Module in Cassie allows users to choose the fields and properties they want to export.

Whether it’s privacy data, security data, scanner data, or data analysis, Cassie provides the capability to export any data held within the platform. While there are a few out-of-the-box options, more specific exports are custom-built to meet the specific needs of clients.

The Cassie Export Module is designed to integrate with both the Cassie Cookie Module and Cassie Consent Module, providing a unified framework for data management and compliance.

Types of Cassie Data Exports

From the Export Module, you can perform the following exports:

Site Scan Results: Generate detailed reports of site scans that capture all detected cookies and trackers. These results provide a comprehensive overview of the data collection mechanisms present on your site, which is essential for compliance and auditing purposes.

Scanner Comparison Reports: Produce comparative analysis reports that highlight differences between successive scans, which are crucial for identifying new or removed cookies and trackers, enabling you to maintain an up-to-date understanding of your site’s data collection practices.

Identified Cookies/Trackers Lists: Create full audit lists of all identified cookies and trackers, categorized and detailed for easy reference. These lists are vital for compliance reporting and for informing users about the data collection technologies in use on your site.

Stream of Preferences or Data Subjects Data: Export data to external systems that do not have API capabilities and therefore cannot utilize the Cassie Connector Service, ensuring that all data subjects’ preferences are accurately transferred and managed.

One-off Export of current Consent Status: Execute an export of the current consent status, such as ‘All data subjects currently opted in to email,’ to build precise and compliant campaign mailing lists. This feature is particularly valuable for marketing and communication strategies, ensuring that communications are accurately targeted to relevant individuals. Delivering highly relevant content will allow you to build deeper connections with customers as well as enhance engagement and satisfaction.

Types of data to export

• Privacy data: Export data related to user preferences and consent.
• Security data: Export data for compliance and security analysis.
• Scanner data: Export data from cookie scans to detect anomalies and changes.
• Data analysis: Export data for external business intelligence tools and analysis.

Benefits and use cases of data exports in Cassie

Compliance analysis

One of the primary benefits of the Cassie Data Export Module is its ability to support comprehensive compliance analysis. For example, organizations that require full extracts regularly to ensure their downstream systems are aligned at all times as an additional failsafe to the Connecter Service. By exporting snapshots of preferences and maintaining a stream of preferences, organizations can catch errors and ensure compliance.

Audience building

Another valuable use case is audience building. Organizations can use the Data Export Module to identify users who have opted into specific preferences. This is particularly useful for marketing campaigns, where knowing who to send emails to or who has opted into certain preferences is crucial. This type of export is required when there is too much data to transfer via an API.

Process health

The Data Export Module also supports process health monitoring. Clients can receive daily reports of issues related to API submissions and connector service logs. Additionally, portal activity exports provide details of user changes and audit trails, which are often required for SOC2 compliance.

Scanner deltas

Recurring scans to compare previous scans and detect anomalies are another feature of the Data Export Module. This helps organizations flag changes in a report and receive email alerts, ensuring data integrity and security.

Statement version History

Organizations can pull out statement version history to compare different versions and record who made changes to the data. This feature is often used for version control and compliance purposes.

Dashboard data for external BI Tools

Cassie allows users to export dashboard data for external business intelligence tools. This includes opt-in rates, data used in dashboards, and more to provide valuable insights for data analysis.

Final thoughts

The Cassie Data Export Module is a powerful tool that provides organizations with the flexibility to export any data they need.

Whether it’s for compliance analysis, audience building, process health monitoring, or data analysis, the module offers valuable features that support various use cases.

By leveraging the Cassie Data Export Module, organizations can ensure data integrity, maintain compliance, and make informed decisions based on valuable insights.

Download the Cassie Export Module Data Sheet to learn more about the processes and workflow underneath the hood.