Why Cassie

Next-gen consent management

Cassie is a SaaS consent management platform developed to help organizations build trust, use consent and preference data in real-time, and improve the user experience.

With Cassie, compliance isn’t just a requirement—it’s a strategic advantage.

Built from the ground up

Developed entirely in-house with no acquisitions or bolt-ons

Chosen by the world’s biggest brands

Innovative companies choose Cassie due to it’s advanced configurability

Ready for the future

The product continually develops to meet evolving technology and regulatory landscapes

Combat death of 3P cookies

Cassie’s Identity Service is the only first-party cookie solution that combats privacy browsers through HTTP unique IDs to increase attribution in analytics tools by 35%, optimize campaign spend and deliver an enhanced user experience

Honor consent everywhere

Cassie provides advanced matching and grouping functionality with Follow Me consent, connecting devices to profiles to honor choices throughout a user’s digital journey, reducing consent fatigue and ensuring compliance

Collect compliant first-party data

Collect anonymous, fully consented first-party data through non-intrusive, embedded questions, building user profiles and match to known users once PII is provided to make data-driven decisions that drive engagement and conversion

Connect complex data requirements

Manages multiple profiles and identifiers for an individual with different roles (e.g. parent/child)

Centralized source of truth

Seamless integration with any system delivering connected ecosystems with full audit trails

Encourage opt-downs over opt-outs

Supports unlimited consent metadata, allowing for detailed and granular data capture

Accurate data, at speed

Capable of processing tens of thousands of transactions per second, faster than any other CMP provider