By industry
Publishing
Discover why global Publishing organizations choose Cassie Consent and Preference Management to achieve compliance, deliver tailored experiences to audiences, and make data-driven decisions that foster innovation.
Consent and Preference Management for Publishing
People want to be served the news and entertainment that matters to them. By leveraging consent and preference data, Publishing companies can ensure they deliver personalized content that aligns with individual interests.
In order to deliver meaningful content to audiences, Publishers must first ensure that they are fully compliant with regulatory requirements, such as the GDPR and CCPA. Utilizing a Consent and Preference Management Platform (CMP) allows Publishers to maintain accurate and up-to-date user preference data whilst achieving global compliance.
Adopting a scalable CMP is crucial for implementing optimized marketing strategies and increasing overall communication effectiveness, thus leading to increased audience satisfaction.
Why global Publishing firms choose Cassie
Legal compliance
Effective Consent Management ensures that Publishing firms adhere to data protection laws such as the GDPR and CCPA to mitigate legal risk and maintain reputation.
Find out moreIncreased user experience
Cassie allows consumers to control their data preferences, allowing for personalized interactions that serve individual interests.
Find out moreSingle source of truth
Connect consumer consent and preference data across your entire tech stack to ensure consistency and honor privacy.
Find out morePut customers in control
Give customers the autonomy to amend their preferences at any time, allowing for tailored experiences that meet individual needs.
Find out moreFacilitating innovation
Leverage consent and preference data analytics to make data-driven decisions that foster innovation.
Find out moreAdvanced monitoring
Instant visibility of sensitive data or discrepancies across systems, suppliers and APIs so that you can take decisive action.
Find out more
Leveraging preference management to drive Hyper-Personalization
Read our How hyper-personalization boosts engagement and increases revenue guide to understand how personalized web experiences can increase conversions.
In this guide, you will learn:
- What the biggest challenges are when it comes to personalization
- The top benefits of personalized email marketing and social media
- Why 50% of Senior Executives are doubling their 2022 investments in personalization enabling platforms
- How preference management powers sustainable engagement and revenue.
Connect consent across your entire tech stack
Publishing organizations rely on a multitude of systems to enhance customer experience, from delivering personalized communications using marketing automation, to managing subscriptions.
Cassie is the connecting link between all of your platforms. Through hundreds of out-of-the-box integrations and custom APIs, Cassie will update all consent data in real-time. Customers only receive the communications and experiences they want. You get compliance without compromise.
You can utilize data with confidence, knowing your end user’s preferences are honored across your entire ecosystem.
