Case Study

Pharmaceutical

Our client is driven to deliver greater value and improve patient experiences through next-generation customer engagementdigital health, and connected care.

HCP & patient records

Global websites with localized consent banners

Languages implemented

Their challenge​

  • Replace custom-built consent management system – high maintenance and unflexible​
  • Required central source of truth to inform HCPs, Patients and Payers, and enable individualized patient care​
  • Needed to differentiate commercial vs. medical consent and implicit vs. explicit consent for global territory control​

Our solution​

Our client can now deliver enhanced customer experiences and drive greater engagement. Cassie centralizes consent across the entire patient journey, from web visits to app activity and D2C prescriptions. Cassie also powers two-way consent across their provider networkstreamlining clinical development and enabling comms between HCPs, patients and payers across their network for individualized patient care.