Case Study
Pharmaceutical
Our client is driven to deliver greater value and improve patient experiences through next-generation customer engagement, digital health, and connected care.
Enabling centralized consent for top 3 US pharma giant
HCP & patient records
Global websites with localized consent banners
Languages implemented
Their challenge
- Replace custom-built consent management system – high maintenance and unflexible
- Required central source of truth to inform HCPs, Patients and Payers, and enable individualized patient care
- Needed to differentiate commercial vs. medical consent and implicit vs. explicit consent for global territory control
Our solution
Our client can now deliver enhanced customer experiences and drive greater engagement. Cassie centralizes consent across the entire patient journey, from web visits to app activity and D2C prescriptions. Cassie also powers two-way consent across their provider network, streamlining clinical development and enabling comms between HCPs, patients and payers across their network for individualized patient care.
Platform features implemented
Stakeholder use cases for consent in Pharmaceuticals
Use cases bridge the gaps between different stakeholders to improve alignment between departments and ensure the end result meets expectations and requirements. We’ve collated the key use cases for priority stakeholders when it comes to consent management to help pharmaceutical organizations consider evaluate key challenges and business requirements, across Marketing, IT and Compliance.
