Case Study
Automotive
Centralizing consent: Enhancing customer experience across automotive giant’s multi-brand portfolio.
Creating a centralized source of truth
Data subjects consent and preferences handled
Data siloes centralized into a single source of truth
Root domains cookies tracked across multi-brand portfolio
Reduction in time spent managing consent data
The challenge
- Consent and preference data scattered across 70+ silos over multiple brands over the business
- Struggles to develop a central source of truth that meets global regulatory standards.
- Inability to build accurate customer profiles and deliver personalized experiences due to fragmented data storage.
The solution
Our client can now centralize consent data from the silo systems, ensuring global compliance and enhancing customer experience with customized communications and centralized cookie management across their multi-brand portfolio.
Cassie enables our client to retain consent data despite privacy settings, collect anonymous data for personalized content, and simplify cookie preferences over multiple root domains, leading to improved efficiency, tailored communication, reduced compliance risks, and a single source of truth for data.
Platform features implemented
Connected Vehicle Data Privacy Essentials Guide
This guide provides a roadmap for navigating data privacy in the connected vehicle ecosystem. It covers how connected vehicle data is used, regulations, best practices, regulatory compliance, and implementing consent and preference management solutions. The guide offers insights into GDPR, CCPA, FTC Act, informed consent, secure data storage, and more. It aims to establish a robust compliance framework to safeguard businesses and customers.
