Webinar
Webinar: US payer transforming consent
Learn how Arizona Blue Cross Blue Shield replaced fragmented opt-ins and manual processes with an integrated, scalable solution with a model the enterprise businesses can follow.
We’ll discuss…
- Behind-the-scenes of the project and procurement process
- Why they replaced legacy systems and chose to buy over build
- The measurable impacts on digital comms, costs, and member engagement
Access to watch on-demand now:
Why watch?
Understand how consent management increased operational efficiency and created a digital transformation
Gain insights into how to create measurable impact and ROI with a flexible, integrated platform
Hear how a leading enterprise business tackled marketing challenges with transformative consent management
The panel
Igor Lopez
Business Development Director, Syrenis
Archana Subhash
Staff VP, Digital, Arizona Blue Cross Blue Shield