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The latest expert insights and updates happening in data privacy

preferences Thought Leadership

Preferences explained: Communication, channel, frequency, and more

Discover the different types of preferences that can be collected and utilized within a Preference Management Platform (PMP).

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preference management software Thought Leadership

How to budget for preference management software

Preference management is a strategic essential for any marketing team. Discover how to effectively budget for preference management software.

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preference center Thought Leadership

Why Email Preference Centers aren’t enough in 2025 

Learn how to use preference centers to enhance marketing efforts and deliver tailored experiences that reflect individual consumer choices.

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Preference management Thought Leadership

Best practices for preference management

Explore best practices for preference management, including how to choose the right tools, and aligning with emerging trends in compliance.

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Attribution Without Cookies Compliance

Pros and cons of out-of-the-box consent management tools

Plenty of technology providers now offer built-in, out-of-the-box consent management tools – but are they right for your business needs?

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Unpacking the Quebec Information Regulator’s guidelines on valid consent Compliance

Unpacking the Quebec Information Regulator’s guidelines on valid consent

Quebec’s CAI has released draft guidelines on valid consent under the Act to Modernize Legislative Provisions, we outline the guidance.

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Cassie is a recognized CPMP in 4 Gartner Hype Cycles Compliance

Cassie is a recognized CPMP in 8 Gartner Hype Cycles

Cassie has gained significant recognition by being mentioned in eight Gartner Hype Cycles, cementing its position as a leading CPMP provider.

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cross domain cookies Cookies

What is a cross-domain cookie?

Find out how cross-domain cookies can facilitate improved website experiences that reduce consent fatigue and enhance engagement.

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Privacy 2.0: Innovate or Stagnate

Align your privacy practices with tomorrow's reality using our latest guide

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EU-US Data Privacy Framework (DPF): How to self-certify Compliance

EU-US Data Privacy Framework (DPF): How to self-certify

Discover the process for non-certified US businesses to join the EU-US Data Protection Framework (DPF) and navigate post-Privacy Shield.

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California delays CPRA regulations Compliance

California delays CPRA regulations

The enforcement deadline for the CPRA Regulations has been delayed to 29 March 2024. here’s California’s privacy efforts timeline.

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Compliance culture Compliance

How to build a compliance culture in your organization

Creating a compliance culture is vital for ensuring regulatory adherence. Learn how to promote transparency and ethical decision-making.

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