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Syrenis recognized in latest Gartner Hype Cycles for 2025

Syrenis, a leading provider of consent and preference management solutions, has been recognized in nine of Gartner’s 2025 Hype Cycle reports:

This inclusion highlights Syrenis’ growing influence in helping organizations navigate the complex landscape of data privacy, compliance, and customer personalization. 

 

A strategic milestone for Syrenis

Being featured in Gartner’s Hype Cycles is a significant endorsement of Syrenis’ technology and market relevance.  

Our platform, Cassie, is designed to help organizations manage consent and preferences across digital ecosystems, ensuring compliance with global privacy regulations such as GDPR, CCPA, and HIPAA. 

Adam Binks, CEO of Syrenis, said:

“Being recognized by Gartner as a leading vendor in their latest Hype Cycles is a meaningful validation of the work we’re doing at Syrenis. Consent management has evolved from a back-office requirement to a strategic priority. As data ecosystems grow more complex and customers demand greater transparency, organizations need solutions that are not only compliant, but also intuitive, scalable and built for trust. This recognition underscores the growing urgency for robust consent infrastructure, and we’re proud to be at the forefront, helping highly regulated industries meet that challenge.”

 

Why it matters

When data privacy is both a regulatory requirement and a customer expectation, Syrenis’ inclusion in these reports underscores its role in enabling ethical data practices.  

As industries like banking and healthcare face increasing scrutiny over data usage, platforms like Cassie are essential for building trust, ensuring transparency and forming the foundation for data innovation. 

Gartner Hype Cycles are strategic visual tools that map the maturity, adoption, and business impact of emerging technologies. They help CIOs and technology leaders make informed decisions about when, and whether, to invest in specific innovations.

 

Overview of the Hype Cycles

  • Privacy Hype Cycle: Highlights a maturing ecosystem where consent and preference management (CPM) is becoming foundational to digital trust and regulatory compliance. As privacy expectations rise and AI adoption accelerates, organizations must embed consent deeply into user experiences and data workflows, while also preparing for emerging challenges like revocation-ready AI and ethical influence technologies. Request access to the full report here.
  • Banking Customer Experience Hype Cycle: Consent and preference management (CPM) in banking is a mature, high-impact capability driven by open banking, evolving global privacy laws (e.g., GDPR, CCPA, DPDP), and rising consumer expectations for data control. Banks are deploying consent dashboards to enhance transparency and trust, while balancing regulatory compliance with innovation. However, complexity in UX design, fragmented data systems, and shifting legal landscapes remain key challenges. Request access to the full report here.
  • Healthcare Providers Hype Cycle: Consent management in healthcare is evolving from static, one-time permissions to dynamic, granular, and patient-controlled models. It is increasingly critical for data sharing across care settings, research, and AI applications. Regulatory momentum (e.g., EHDS), rising patient awareness, and interoperability advances are accelerating adoption. Yet, fragmented systems, lack of standardization, and implementation complexity hinder progress. Request access to the full report here.
  • Digital Marketing Hype Cycle: CPMs are essential for maintaining trust, avoiding compliance violations, and enabling targeted campaigns without breaching privacy expectations. They also support progressive consent strategies and customizable preference centers, which are critical for balancing user experience with regulatory demands. However, challenges include complex integrations, UX design limitations, and the difficulty of revoking consent in AI-driven environments. To succeed, marketers must adopt modular CPM solutions, avoid manipulative consent patterns, and ensure cross-functional collaboration to align privacy with personalization goals. Request access to the full report here.
  • Digital Advertising Hype Cycle: CMOs are urged to navigate a landscape shaped by AI-driven personalization, answer engine optimization, and curated audience strategies, all while balancing innovation with privacy and compliance. Privacy emerges as a central theme, with technologies like data clean rooms, customer data ethics, personification, and consent and preference management offering privacy-preserving alternatives to traditional targeting. Request access to the full report here.
  • Government Services & Local Government Hype Cycles: Consent and preference management platforms (CPMs) are highlighted in both the Local Government and Government Services Hype Cycles as essential tools for ensuring compliance with evolving global privacy regulations while enabling organizations to maintain data-driven operations. These platforms serve as centralized systems for capturing, managing, and synchronizing user consent and preferences across complex, often fragmented technology environments. Request access to the Government Services report here and the Local Government report here.
  • Human and Social Services in Government Hype Cycle: This Hype Cycle explores emerging and maturing technologies that support the delivery of human services and social programs in government. Consent and preference management (CPM) platforms are recognized as critical enablers of secure, compliant, and citizen-centric service delivery. As governments modernize legacy systems and adopt digital-first strategies, CPMs help synchronize user preferences across fragmented environments, ensuring transparency, trust, and regulatory alignment. Request access to the full report here.
  • Legal, Risk, Compliance, and Audit Technologies Hype Cycle: This Hype Cycle highlights how assurance leaders are rethinking technology’s role in service delivery, especially in light of GenAI and evolving regulatory landscapes. Consent and preference management is increasingly vital for managing legal exposure, ensuring audit readiness, and aligning with global privacy mandates. CPMs support defensible data governance, ethical AI deployment, and proactive risk mitigation strategies. Request access to the full report here.

Syrenis’ presence in these reports reflects its cross-industry relevance and Cassie’s ability to support organizations in delivering compliant, customer-centric experiences.

We work closely with enterprise brands in both financial services and healthcare, demonstrating our advanced functionality to support such highly-regulated industries.