Syrenis is renowned for its Preference Centre, which has recently been expanded and rebranded to accommodate changes to the personal data and privacy landscape. Now known as Cassie, the personal information platform currently handles almost a billion marketing preferences for 118 million customer contacts worldwide, and securing knowledgeable new partners such as Newport Thomson brings the platform to more businesses with currently unmet personal data needs.
‘The level of expertise within Newport Thomson became clear from our very first conversations with them,’ says Glenn Jackson, CEO of Syrenis. ‘Naturally we’re delighted to have them on board and we look forward to a long partnership with them.’
The system has been engineered to be flexible and intuitive for users, allowing for better brand consistency and a positive preference management experience. It now offers improved support functions: previously hidden features have been made more accessible, such as a bank of FAQs for reference, and users can also submit and manage support requests from within their portal interface.
‘Cassie is an exceptional solution’
‘The changing privacy landscape on the North American continent is something that we have been watching with great interest,’ Glenn continues. ‘Having a partner with such strong bases in both the US and Canada allows us to work together to deliver the best possible personal data solutions for those markets.’
More information about Newport Thomson can be found at www.newportthomson.com