Alongside unveiling their rebrand, The Data Privacy Group have announced their partnership with Syrenis, a strategic move towards their aim of being able to fully support senior privacy professionals and enable global organisations to meet regulatory requirements regardless of their operating territories.
Syrenis is renowned for its personal information management platform, Cassie, which has recently been expanded and rebranded to accommodate changes to the personal data and privacy landscape. The platform currently handles almost a billion marketing preferences for 18 million customer contacts worldwide, making it a great addition to The Data Privacy Group’ software arsenal.
‘The Data Privacy Group really impressed us with their dedication to privacy, their vision for their brand and their combined expertise,’ says Glenn Jackson, CEO of Syrenis. ‘We’re excited by any opportunity which allows us to work with companies that are as focused and forward-thinking on compliance as we are, and we anticipate a long and collaborative partnership with Peter and his team.’
‘We are excited to be partners with Syrenis,’ says Peter Borner, President and CEO of The Data Privacy Group. ‘The global market for Data Privacy solutions has evolved significantly since the GDPR became law. We see a significant maturing of the UK and European market now that companies are adjusting to the rigours of breach handling, Subject Rights Requests, vendor diligence and consent management. The Cassie platform from Syrenis provides options for our clients to seamlessly manage and maintain their marketing consent records. As our North American and other global clients mature their privacy stance, Syrenis will be an invaluable platform to include in our suite of solutions.’