Platform
Preference Management Platform
Cassie’s advanced Preference Management Platform enables businesses to give users more control over their data with granular consent and configurable modules. Build trust and drive engagement with more transparent customer communication powered by preferences.
Cassie’s Preference Management features:
Customizable Preference Centre for User-Controlled Communications
Improve customer engagement and reduce unsubscribes by empowering customers to manage their own communications based on extended preferences
Customer Service Portal for Managing Preferences and Consents
Enhance user experiences and streamline support team SLAs with a centralized portal to manually update consents, preferences and personal data in seconds
Secure compliant first party data for personalization
Collect and store any additional first-party data you want against user consent so that you can deliver more contextual and relevant digital experiences
Centralized source of truth for consent and preference data
Connect your tech stack via our extensive API library to securely sync consent data in real-time so that you’re sending the right message to the right person, every time
Target the right audience and personalize experiences
As digital marketing moves away from third-party cookies, now more than ever, businesses need to collect first-party data whilst respecting individual preferences to remain compliant with evolving privacy legislation.
Cassie’s Preference Management Software enables businesses to compliantly gather granular user and communication preferences, like frequency, beliefs, channels and topics. Avoid regulatory fines, personalize content across platforms, improve user experiences and increase conversion.
Enable users to shape their experience
Syrenis lets users manage how and when they receive communications—across email, SMS, and in-app channels. This flexibility builds loyalty, with 60% of consumers more likely to return after a personalized experience.
Engagement through user choices
Capture preferences in real time and tailor content accordingly. With 89% of marketers seeing positive ROI and up to 40% revenue growth from personalization, relevance is no longer optional.
Smarter Email Marketing
Respecting preferences drives trust and engagement. Cassie ensures every message aligns with user choices – essential in a landscape where 74% of brands personalize messaging.
Preference Management aligned with data privacy regulations
Cassie by Syrenis ensures your preference management strategy is fully compliant with global data privacy regulations like GDPR and CCPA. The platform enables real-time consent capture, centralized preference control, and audit-ready records – across all channels.
With Cassie, you can demonstrate accountability, reduce compliance risk, and build trust through transparent, user-driven data practices that adapt to evolving legal requirements.
Designed to integrate with your sales and marketing platforms
Cassie connects with all your existing technology stack to create a centralized source of truth that distributes consent data downstream so you teams can send communications across platforms with confidence you’ve got user consent to do so
Recognized by Gartner as a market leader
Cassie is recognized as a market leader in Gartner’s Guide for Consent and Preference Management for Marketers, a must-read to help you evaluate preference platforms and understand key functionality to look for.
Why use Cassie as your Preference Management Platform?
“Research shows that seven in 10 Americans said they will not do business with a company if they suspect their data will not be protected. With this in mind, it’s even more important for companies to build trust with consumers than it is for them to collect treasure troves of their personal data to try to influence their behavior. Consistent communication with customers about their stance on data privacy practices reinforces transparency between customers and keeps organizations accountable.”
Nicky Watson – Founder and Chief Architect (Cassie)
Learn more about the Cassie Preference Management solution for enterprises
Consent Management vs Preference Management
While often used interchangeably, consent management and preference management serve distinct but complementary roles in building trusted customer relationships.
Consent management is about capturing and storing a user’s permission to process their data – typically for legal compliance with regulations like GDPR or CCPA. It ensures your organisation has a clear, auditable record of what data can be used, when, and for what purpose.
Preference management, on the other hand, goes a step further. It empowers individuals to define how, when, and why they want to engage with your brand – across channels, topics, and touchpoints. It’s not just about permission; it’s about personalisation and control.
We believe that true customer trust is built not just on compliance, but on choice and our preference management solution is designed to work seamlessly with your consent framework – giving your customers clarity, and your teams confidence.
Related reading…
Preference Management Software FAQs
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How does Syrenis's preference management platform work?
- Syrenis's platform, Cassie, centralizes customer preferences and consents, ensuring real-time updates and compliance across all channels and devices. It provides a single source of truth for user data, making it easier to manage and honor customer preferences.
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What are the benefits of using preference management software?
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The benefits include improved customer trust by giving them control over their data, ensuring regulatory compliance with privacy laws, delivering personalized experiences based on customer preferences, and maintaining accurate and up-to-date data across all departments.
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Can Syrenis' platform integrate with existing systems?
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Yes, Syrenis's platform offers over 350 API integrations and no-code connectors, allowing seamless synchronization with various CRM, marketing, and data management systems, ensuring that consent and preference data are updated in real-time.
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How does Syrenis support in compliance with privacy regulations?
- Syrenis helps organisation to comply with privacy regulations by providing tools for granular consent collection, configurable cookie banners, and detailed records of processing activities. The platform meets global privacy standards, including GDPR, CCPA, and HIPAA, and offers auditable consent trails.
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Is Syrenis' platform suitable for my industry?
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Yes, Syrenis's platform is versatile and customizable, making it suitable for various industries such as healthcare, finance, automotive, retail, and more. It is particularly beneficial for industries with high volumes of complex data and stringent regulatory requirements.
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What is a Preference Management Platform?
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The process of gathering and controlling customer preferences can be made easier with the help of preference management. The platform can manage the choices made by users in a systematic and reliable way. For instance, if a user wants to receive emails on a weekly basis rather than daily, or if they only want notifications about new products and sales, but not from third-party partner the software can facilitate these requests. Giving customers the power to make choices when interacting with brands giving them a sense of control, leading to increased trust, engagement, and spending. As a result, long-term brand-customer relationships can be formed.
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What is the difference between Preference and Consent Management?
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The process of consent management allows individuals to choose whether to receive communications or not. On the other hand, preference management empowers consumers to select the frequency, content, and method of communication they prefer from companies. Each of these serves to use personal information as a way to build trust and customer loyalty through user consent - all through our preference management software.
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