Syrenis recognized in latest Gartner Hype Cycles for 2025

Syrenis, a leading provider of consent and preference management solutions, has been recognized in two of Gartner’s 2025 Hype Cycle reports: Hype Cycle for Banking Customer Experience and Hype Cycle for Healthcare Providers.  

This inclusion highlights Syrenis’ growing influence in helping organizations navigate the complex landscape of data privacy, compliance, and customer personalization. 

A strategic milestone for Syrenis

Being featured in Gartner’s Hype Cycles is a significant endorsement of Syrenis’ technology and market relevance.  

Our platform, Cassie, is designed to help organizations manage consent and preferences across digital ecosystems, ensuring compliance with global privacy regulations such as GDPR, CCPA, and HIPAA. 

Adam Binks, CEO of Syrenis, said:

“Being recognized by Gartner as a leading vendor in their latest Hype Cycles is a meaningful validation of the work we’re doing at Syrenis. Consent management has evolved from a back-office requirement to a strategic priority. As data ecosystems grow more complex and customers demand greater transparency, organizations need solutions that are not only compliant, but also intuitive, scalable and built for trust. This recognition underscores the growing urgency for robust consent infrastructure, and we’re proud to be at the forefront, helping highly regulated industries meet that challenge.”

Why it matters

When data privacy is both a regulatory requirement and a customer expectation, Syrenis’ inclusion in these reports underscores its role in enabling ethical data practices.  

As industries like banking and healthcare face increasing scrutiny over data usage, platforms like Cassie are essential for building trust, ensuring transparency and forming the foundation for data innovation. 

Gartner Hype Cycles are strategic visual tools that map the maturity, adoption, and business impact of emerging technologies. They help CIOs and technology leaders make informed decisions about when, and whether, to invest in specific innovations.

Overview of the Hype Cycles

• Banking Customer Experience Hype Cycle: Consent and preference management (CPM) in banking is a mature, high-impact capability driven by open banking, evolving global privacy laws (e.g., GDPR, CCPA, DPDP), and rising consumer expectations for data control. Banks are deploying consent dashboards to enhance transparency and trust, while balancing regulatory compliance with innovation. However, complexity in UX design, fragmented data systems, and shifting legal landscapes remain key challenges. Request access to the full report here.
• Healthcare Providers Hype Cycle: Consent management in healthcare is evolving from static, one-time permissions to dynamic, granular, and patient-controlled models. It is increasingly critical for data sharing across care settings, research, and AI applications. Regulatory momentum (e.g., EHDS), rising patient awareness, and interoperability advances are accelerating adoption. Yet, fragmented systems, lack of standardization, and implementation complexity hinder progress. Request access to the full report here.

Syrenis’ presence in both reports reflects its cross-industry relevance and its ability to support organizations in delivering compliant, customer-centric experiences. We work closely with enterprise brands in both financial services and healthcare, demonstrating our advanced functionality to support such highly-regulated industries.