By industry
Publishing
Discover why global Publishing organizations choose Cassie Consent and Preference Management to achieve compliance, deliver tailored experiences to audiences, and make data-driven decisions that foster innovation.
Consent and Preference Management for Publishing
People want to be served the news and entertainment that matters to them. By leveraging consent and preference data, Publishing companies can ensure they deliver personalized content that aligns with individual interests.
In order to deliver meaningful content to audiences, Publishers must first ensure that they are fully compliant with regulatory requirements, such as the GDPR and CCPA. Utilizing a Consent and Preference Management Platform (CMP) allows Publishers to maintain accurate and up-to-date user preference data whilst achieving global compliance.
Adopting a scalable CMP is crucial for implementing optimized marketing strategies and increasing overall communication effectiveness, thus leading to increased audience satisfaction.
Why global Publishing firms choose Cassie
Legal compliance
Effective Consent Management ensures that Publishing firms adhere to data protection laws such as the GDPR and CCPA to mitigate legal risk and maintain reputation.
Increased user experience
Cassie allows consumers to control their data preferences, allowing for personalized interactions that serve individual interests.
Single source of truth
Connect consumer consent and preference data across your entire tech stack to ensure consistency and honor privacy.
Put customers in control
Give customers the autonomy to amend their preferences at any time, allowing for tailored experiences that meet individual needs.
Facilitating innovation
Leverage consent and preference data analytics to make data-driven decisions that foster innovation.
Advanced monitoring
Instant visibility of sensitive data or discrepancies across systems, suppliers and APIs so that you can take decisive action.
Read our Implementation Guide to Consent and Preferences
Balancing detailed notices, customization, and varying jurisdictional requirements is challenging, but privacy compliance, customer experience, and data flexibility can coexist with a well-planned strategy.
Use this document to help implement a Consent and Preference Management Platform (CPM) effectively by designing a comprehensive management framework.
Connect consent across your entire tech stack
Publishing organizations rely on a multitude of systems to enhance customer experience, from delivering personalized communications using marketing automation, to managing subscriptions.
Cassie is the connecting link between all of your platforms. Through hundreds of out-of-the-box integrations and custom APIs, Cassie will update all consent data in real-time. Customers only receive the communications and experiences they want. You get compliance without compromise.
You can utilize data with confidence, knowing your end user’s preferences are honored across your entire ecosystem.
