Marketing Automation

Low-cost, effective marketing automation for improving the customer experience and creating 1:1 communication processes

Syrenis delivers approximately 30 million communications annually driven by marketing automation, for a range of clients, from central government through to medium-sized D2C enterprises. Our marketing automation is unique, it integrates completely with your transaction environment & business processes.

If you can draw the business process, we can engineer it for you, leaving you with a secure front-end to create and manage the message content and track KPIs via the reporting pages. You can get started with one single communication, you do not need to invest in a complex, rules-based web platform to begin with.

Order Acknowledgement: Syrenis has engineered an automated & heavily customised order acknowledgement process that produces email OAs, but also has a digital-to-print OA process which ensures that customers without email can also receive printed OA information

Despatch confirmation with courier details: many legacy transactions systems don’t allow for despatch confirmations, Syrenis has engineered an automated despatch notification system, that deals with partial order fulfilment, as well as courier consignment number notification

My Orders - online order review and access point for D2C customers: securely connecting your customers to their order history can reduce the number of customer service calls into your organisation. Syrenis can provide order line detail, order query handling and order cancellation request functionality to any transaction system