Data Interlace

Combine online and offline customer behaviour, with DataInterlace to see the complete profile of your customers’ interactions with your brand.

DataInterlace is a new service that allows you to seamlessly integrate customer-level browser activity into your marketing environment. With this information you can develop new marketing strategies, utilising digital behaviour data on each customer visiting your website. Over time DataInterlace will allow you to gain a clear picture of your customers’ digital relationship with you, allowing you to include their browsing history, technical profile, number of visits and referrer pages in your marketing database. With this data, we can show you how to;

  • Significantly reduce costs using automatic abandoned basket & browser delivery
  • Create personalised 1:1 campaigns for customer conversion
  • Improve your customer segmentation
  • Send individually targeted anti-lapse communications
  • Build better brand awareness
  • Use digital recency as a new insight variable
  • Reduce direct mail circulation

Email for pricing and more information.